Social Media Marketing Manager
2 weeks ago
Company Description
SkillGenix is an AI-powered career development platform that combines data science with human-centered coaching. It targets professionals and learners seeking structured growth by offering personalized guidance, skill gap identification, and career path recommendations. SkillGenix aims to empower users through tailored solutions that enhance their career trajectories and professional development.
Role Description
This is a full-time hybrid role for a Social Media Marketing Manager located in Bengaluru, with some work from home flexibility. The Social Media Marketing Manager will be responsible for developing and implementing social media strategies, managing social media accounts, creating and curating engaging content, analyzing social media performance metrics, and optimizing content for better reach and engagement. The manager will also align social media activities with overall marketing strategies and ensure consistent brand messaging.
Qualifications
- Expertise in Social Media Marketing and Social Media Optimization (SMO)
- Strong Communication skills and proficiency in Digital Marketing
- Experience in developing Content Strategies for social media platforms
- Creativity in content creation and ability to analyze performance metrics
- Excellent organizational skills and attention to detail
- Ability to work independently and as part of a team
- Knowledge of analytics tools and experience with social media management tools
- Bachelor's degree in Marketing, Communications, or related field
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