Head of Marketing

2 weeks ago

Mumbai Metropolitan Region, India The Bridge Associates Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are seeking a dynamic and visionary Head of Marketing to lead brand strategy, marketing, and consumer engagement for a leading luxury retail brand. The role calls for a brand custodian who can seamlessly blend creativity with commercial strategy to elevate brand desirability, drive footfall and revenue, and ensure a consistent luxury experience across all touchpoints.

Key Responsibilities:

Brand & Strategy:

  • Define and implement the overall marketing strategy to strengthen brand positioning in the luxury segment.

  • Drive long-term brand building, storytelling, and brand equity initiatives.

  • Ensure brand consistency across digital, retail, events, PR, and partnerships.

Campaigns & Communication:

  • Conceptualize and lead high-impact campaigns digital, print, outdoor, and in-store.

  • Oversee visual identity, brand guidelines, and creative direction.

  • Collaborate with creative and media agencies to deliver premium brand experiences.

Digital & CRM:

  • Drive digital transformation and luxury consumer engagement across social media, website, and e-commerce platforms.

  • Lead CRM initiatives for clienteling, retention, and personalization.

  • Use data insights to enhance marketing effectiveness and consumer journey mapping.

Public Relations & Collaborations:

  • Build and nurture relationships with luxury media, stylists, and influencers.

  • Conceptualize brand collaborations, events, and experiential marketing initiatives.

  • Represent the brand at key luxury industry forums and events.

Leadership & Business Impact:

  • Lead and mentor a high-performing marketing team.

  • Collaborate with retail, merchandising, and e-commerce teams to align marketing with business goals.

  • Manage budgets and ensure ROI-driven marketing outcomes.

Ideal Candidate Profile:

  • 10-15 years of marketing experience, with at least 5 years in a leadership role in the luxury or premium retail space.

  • Strong understanding of luxury consumer behavior and evolving retail trends.

  • Experience in 360 brand management including digital, ATL/BTL, and experiential marketing.

  • Exceptional creative, analytical, and leadership skills.

  • Excellent communication and stakeholder management abilities.

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