Category Head

2 weeks ago

Mumbai Metropolitan Region, India The Sleep Company Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Position Overview :

We are seeking a dynamic and entrepreneurial
Category Head - New Business
to take complete ownership of a new business and drive its growth from
zero to one
. The ideal candidate will bring a strong mix of brand-building expertise, strategic thinking, and data-driven decision-making to scale the category into a high-impact business vertical.

This is a
P&L-owning
role for someone who thrives in a fast-paced D2C environment and loves building from scratch.

What You'll Do:

Category Ownership & Strategy

  • Define and execute the end-to-end category strategy — product positioning, pricing, and go-to-market plans.
  • Lead P&L for the category; drive revenue, profitability, and market share.
  • Build & Identify new category opportunities by developing a roadmap to expand the business.

Brand Building & Marketing

  • Own the brand narrative and ensure consistent communication across all consumer touchpoints.
  • Collaborate with creative, digital, and performance marketing teams to drive awareness and consideration.
  • Partner with product and R&D teams to create differentiated offerings aligned with brand promise.

Growth & Business Management

  • Drive sales planning, forecasting, and inventory management to achieve business goals.
  • Leverage data and insights to make informed decisions on category health, customer behavior, and market trends.
  • Work cross-functionally with eCommerce, retail, supply chain, and finance teams to ensure seamless execution.

What You Bring to the Table:

  • 7 to 9 years of experience in
    brand management
    within D2C, FMCG, or consumer product companies
  • Should have been a people manager
  • It would be great if you would have
    worked on a brand or category from scratch
    — ideally in a startup or high-growth environment.
  • Deep understanding of
    consumer behavior
    ,
    brand positioning
    , and
    go-to-market strategy
    .
  • Strong business acumen with a
    data-driven
    and
    entrepreneurial mindset
    .
  • Excellent leadership, communication, and stakeholder management skills.

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