Head of Sales Marketing

1 week ago

Mumbai Metropolitan Region, India People Tree Consultants Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Head Sales and Marketing

Location:
Mumbai (Sakinaka)

Experience:
12+ years

Industry:
Information Technology

Function:
Sales & Marketing

Position Summary:

The Head of Sales and Marketing will lead and drive our sales and brand positioning efforts across PAN India. This is a strategic leadership role focused on building market presence, driving demand, enhancing brand visibility, and accelerating revenue growth through effective go-to-market strategies. While the role covers both sales and marketing responsibilities, the ideal candidate will have a strong bias toward marketing leadership—owning product positioning, messaging, campaign execution, and digital outreach strategies.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies for IT products to drive lead generation, brand visibility, and market penetration.
  • Lead product positioning, value propositions, and marketing messaging in line with target customer personas and market trends.
  • Coordinate product launches and ensure alignment with the sales team for go-to-market strategies.
  • Manage brand reputation through PR, media engagements, webinars, events, and strategic partnerships.
  • Leverage marketing analytics and KPIs to optimize campaign performance and improve ROI.
  • Build and manage a high-performing sales team focused on B2B IT product sales across the PAN India focusing on West region.
  • Define and implement sales strategies to meet revenue targets and expand customer base in target markets.
  • Develop channel partnerships, enterprise relationships, and strategic alliances.
  • Work closely with the product and technical teams to align client feedback with product development and innovation.
  • Monitor pipeline health, forecast sales performance, and drive accountability.

Required Qualifications & Experience:

  • Minimum 12 years of experience in Sales & Marketing, with at least 5 years in a leadership capacity.
  • Strong background in
    B2B marketing of IT products
    .
  • Proven track record of driving marketing-led growth and managing multi-channel marketing campaigns.
  • Experience in leading teams and scaling operations in
    across PAN India
    . focusing on
    West Region
    .
  • Ability to understand technical products and translate features into compelling marketing narratives.
  • Strong analytical mindset with experience in using marketing and CRM tools.
  • Exceptional leadership, communication, and stakeholder management skills.

Preferred Attributes:

  • Graduation in any field is mandatory
  • MBA/PGDM in Marketing preferable

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