MPD Head

Job Title: MPD Head - Acute

Location: Mumbai

Job Summary
We are seeking a highly motivated and experienced individual to join our team as a Marketing Manager. He/she will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.

• developing and executing strategic marketing plans and analytical skills
• deep understanding of consumer/stakeholder insights, strong campaign management skills. Experience in developing and executing marketing campaigns across various channels, including digital platforms
• Strong leadership abilities and a collaborative mindset – be able to collaborate with cross-functional teams and external agencies
• Strong project management skills, with the ability to manage multiple projects and meet deadlines

Responsibilities

• Formulating long term / short term strategic plans, budgets to enhance sales, conducting negotiations & marketing operations thereby achieving increased sales growth across region.
• Exploring & developing new markets for promoting the products; conducting competitor analysis by keeping abreast of market trends & competitor to achieve market share metrics.
• Driving sales initiatives & achieve desired targets with overall responsibility of return on investment and exploring marketing avenues to build customer preference and drive volumes.
• Analysing AIOCD, CMARC data of product and category and preparing tactical plans.
• Preparing marketing strategies for promoting various Pharma Products in accordance with the plans of company.
• Conceptualising and implementing sales promotional activities as a part of brand building & market development effort.
• Identifying the opportunities for market share growth.
• Provide direction, motivation to field sales team for ensuring optimum performance.
• Ensuring marketing strategy implementation.
• Conducting meetings, Product launches, organizing CMEs.
• Building and strengthening relationships with key accounts, medical fraternity, opinion leaders, thereby ensuring high customer satisfaction by providing complete product support.
• Planning individual / team goals to achieve pre -set targets within time, quality & cost parameters.

Skill Requirements
Education: B. Pharma + MBA - Marketing OR Pharma. Management

Experience: 14+ years of experience in Pharma Marketing

• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.
• Experience in developing and executing marketing campaigns across various channels, including digital platforms
• Knowledge of performance marketing and ability to measure and analyze marketing ROI
• Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
• Familiarity with pharmaceutical marketing regulations and compliance guidelines
• Ability to adapt to a fast-paced and dynamic environment
• Strong leadership abilities and a collaborative mindset
• Ready for domestic travel for 7-10 days at a stretch