MPD Head- Rural

4 days ago

Mumbai, Maharashtra, India Sun Pharma Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: MPD Head - Acute Rural

Location: Mumbai

Job Summary:

We are seeking a highly motivated and experienced individual to join our team as a Marketing Manager. He/she will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.

  • developing and executing strategic marketing plans and analytical skills
  • deep understanding of consumer/stakeholder insights, strong campaign management skills. Experience in developing and executing marketing campaigns across various channels, including digital platforms
  • Strong leadership abilities and a collaborative mindset – be able to collaborate with cross-functional teams and external agencies
  • Strong project management skills, with the ability to manage multiple projects and meet deadlines

Responsibilities:

  • Formulating long term / short term strategic plans, budgets to enhance sales, conducting negotiations & marketing operations thereby achieving increased sales growth across region.
  • Exploring & developing new markets for promoting the products; conducting competitor analysis by keeping abreast of market trends & competitor to achieve market share metrics.
  • Driving sales initiatives & achieve desired targets with overall responsibility of return on investment and exploring marketing avenues to build customer preference and drive volumes.
  • Analysing AIOCD, CMARC data of product and category and preparing tactical plans.
  • Preparing marketing strategies for promoting various Pharma Products in accordance with the plans of company.
  • Conceptualising and implementing sales promotional activities as a part of brand building & market development effort.
  • Identifying the opportunities for market share growth.
  • Provide direction, motivation to field sales team for ensuring optimum performance.
  • Ensuring marketing strategy implementation.
  • Conducting meetings, Product launches, organizing CMEs.
  • Building and strengthening relationships with key accounts, medical fraternity, opinion leaders, thereby ensuring high customer satisfaction by providing complete product support.
  • Planning individual / team goals to achieve pre -set targets within time, quality & cost parameters.

Skill Requirements:

Education: B. Pharma + MBA - Marketing OR Pharma. Management

Experience: 14+ years of experience in Pharma Marketing

  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.
  • Experience in developing and executing marketing campaigns across various channels, including digital platforms
  • Knowledge of performance marketing and ability to measure and analyze marketing ROI
  • Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
  • Familiarity with pharmaceutical marketing regulations and compliance guidelines
  • Ability to adapt to a fast-paced and dynamic environment
  • Strong leadership abilities and a collaborative mindset
  • Ready for domestic travel for 7-10 days at a stretch

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