Digital Marketing Specialist

2 weeks ago

Pune, Maharashtra, India Communal Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:

Pune –
Onsite preferable

Role Overview

We are looking for a result-driven
Digital Marketing Specialist

who can handle
Paid Marketing, Performance Marketing, and SEO

. The ideal candidate will be responsible for planning, executing, and optimizing campaigns across paid and organic channels, ensuring measurable growth in traffic, leads, and ROI. This role requires a balance of creativity, analytical thinking, and technical expertise.

Key Responsibilities

Paid & Performance Marketing

  • Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and affiliate networks.

  • Manage budgets, bidding strategies, and audience targeting to maximize ROI.

  • Run A/B testing on ad creatives, landing pages, and funnel stages.

  • Monitor key metrics such as CAC, ROAS, CTR, and conversions.

  • Implement attribution tracking, remarketing, and event-based campaigns.

  • Collaborate with creative teams to develop impactful ad copies and visuals.

SEO & Organic Growth

  • Conduct keyword research and create SEO-focused strategies for content and website optimization.

  • Improve on-page elements including titles, metadata, content, and internal linking.

  • Manage technical SEO: site audits, speed optimization, crawl issues, and indexing.

  • Build high-quality backlinks and manage outreach campaigns.

  • Track and report SEO performance with Google Analytics, Search Console, SEMrush, or Ahrefs.

  • Align SEO strategies with paid campaigns for an integrated growth approach.

Analytics & Reporting

  • Monitor campaign performance across paid and organic channels.

  • Prepare weekly/monthly performance reports with actionable insights.

  • Suggest growth experiments and scaling strategies based on data.

Skills & Competencies

  • Strong knowledge of
    Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads

.

  • Expertise in
    SEO (on-page, off-page, technical)

with proven track record.

  • Understanding of
    marketing funnels, attribution models, CAC, ROAS, and LTV

.

  • Proficiency in tools like
    Google Analytics (GA4), Search Console.

  • Strong Excel/Google Sheets and reporting dashboard skills.

  • Analytical, data-driven, and detail-oriented mindset.

  • Creative problem solver with ability to scale campaigns across channels.

Qualifications

  • Bachelor's/Master's degree in Marketing, Business, Analytics, or IT.

  • 2–3 years of hands-on experience

across Paid Marketing, SEO, and Performance Marketing.

  • Google Ads, Meta Ads, or SEO certifications are a plus.

  • Proven ability to manage both paid and organic growth strategies.

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