Digital Marketing Specialist

12 hours ago

Pune, Maharashtra, India Konnect Books & Taxes- Virtual CFO & USA Tax Consultants Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Job Title: Digital Marketing Specialist

Location: Pune

Job Type: Full Time

About the Company
: About Konnect Consultancy Services Pvt. Ltd., a leading provider of international bookkeeping services to US clients, seeks a detail-oriented and experienced Tax Reviewer for our expanding Taxation department. Konnect, established alongside Konnect Technologies, offers a comprehensive suite of international bookkeeping solutions designed specifically for US businesses. We recently expanded our services by incorporating Konnect Books and Taxes Inc. in the US. Position Overview: We are looking for a Digital Marketing Specialist to join our team and help us build and execute digital marketing campaigns. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, SEM, content marketing, email campaigns, and social media management, to help enhance the company's online presence and generate leads.

Key Responsibilities:

 Develop, implement, and manage digital marketing campaigns across various channels including search engines, social media, and email.

 Monitor and analyze the performance of campaigns using tools such as Google Analytics, SEMrush, etc.  Conduct keyword research and manage SEO activities to improve website visibility.

 Oversee social media accounts and create engaging content that aligns with the company's brand.

 Manage paid search campaigns (Google Ads, Facebook Ads, etc.) and optimize ad performance.

 Create and execute email marketing campaigns to engage with potential and existing customers.

 Track and report on website performance, traffic, and lead generation metrics.

 Stay up-to-date with the latest trends and best practices in digital marketing.

Qualifications:

 Bachelor's degree in Marketing, Communications, Business, or a related field.

 Proven experience in digital marketing or a similar role.

 Strong knowledge of SEO, SEM, and content marketing strategies.

 Proficiency in Google Analytics, social media platforms, email marketing software, and other digital marketing tools.

 Ability to analyze data and provide insights to optimize campaigns.

 Strong written and verbal communication skills.Creative mindset and attention to detail.

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