Lead - Digital Marketing

2 weeks ago

Mumbai, Maharashtra, India Zydus Healthcare Limited Full time US$ 12,00,000 - US$ 30,00,000 per year

Role Summary

The Digital Marketing Lead will drive digital-first brand building across ZHLs pharma portfolio. The role focuses on creating and executing HCP and patient-facing digital campaigns, improving digital lead generation, boosting brand awareness, and supporting marketing teams with digital content, targeting, and analytics. This is a hands-on marketing role with strong ownership of campaign performance and ROI.

Key Responsibilities

1. Digital Campaign Development & Execution

  • Plan and run end-to-end digital marketing campaigns for assigned brands (HCP & patient).
  • Use platforms such as Google Search/Display, Meta, LinkedIn, medical portals, and programmatic channels.
  • Build retargeting and funnel-based campaigns for awareness, engagement, and conversion (CME sign-ups, content downloads, video views, etc.).
  • Coordinate with brand managers to translate brand strategy into digital content and media plans.

2. HCP Marketing

  • Develop targeted campaigns for doctors using email automation, WhatsApp workflows, webinars, medical content syndication, and HCP platforms (e.g., Docplexus, M3, Medscape India).
  • Craft digital journeys for specialists (acutes, chronics, superspecialties).
  • Track HCP-level engagement and optimise based on behaviour.

3. Creative & Digital Content Production

  • Lead the creation of digital-first content:

  • MOA videos

  • infographics
  • scientific explainers
  • CLM light content
  • social creatives for patient awareness

  • short-format educational videos

  • Manage agencies for copy, design, and production.

  • Ensure all content is medically accurate and compliant.

4. SEO, SEM & Website Management

  • Oversee brand microsites, patient education websites, and landing pages.
  • Drive SEO improvements—keyword strategy, on-page SEO, technical fixes, backlinking.
  • Run SEM campaigns with clear KPIs (CTR, CPC, conversions).

5. Social Media & Community Management

  • Plan content calendars for disease awareness and patient engagement.
  • Partner with medical teams to ensure compliant messaging.
  • Manage social listening and reputation monitoring across platforms.

6. Webinar & Digital Event Execution

  • Plan, promote, and execute virtual CMEs, KOL sessions, patient sessions, and live Q&As.
  • Drive attendance, engagement, and post-event nurturing.

7. Analytics, Reporting & ROI

  • Track campaign performance (reach, engagement, CPL, CPA, conversions).
  • Present monthly dashboards to marketing leadership.
  • Recommend optimisations across creatives, channels, and budgets.
  • Build simple attribution models suited to Indian pharma constraints.

8. Vendor & Budget Management

  • Manage digital agencies, media partners, HCP platforms, and content studios.
  • Ensure timely delivery and performance accountability.
  • Maximise ROI through efficient budgeting and platform selection.

9. Compliance & Internal Collaboration

  • Ensure all digital assets meet UCPMP, medical, legal, and regulatory requirements.
  • Work closely with Medical Affairs, Brand Managers, and Compliance teams.

Required Experience & Skills

Experience

  • 10+ years in digital marketing, ideally with experience in pharma and healthcare.
  • Proven track record of running multi-channel digital campaigns.

Skills

  • Strong command of performance marketing, SEO, SEM, and social advertising.
  • Ability to brief creative teams and evaluate digital content quality.
  • Understanding of HCP behaviour and typical pharma brand cycles.
  • Proficiency in analytics tools: Google Analytics, Meta Ads Manager, Google Ads, marketing automation dashboards.
  • Strong project and vendor management skills.
  • Ability to work across multiple brands in a regulated industry

Education

  • MBA/PGDM in Marketing or related field preferred.

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