Digital Marketing

Hello, 

FCM part of FTCG is one of the world's largest travel management companies and a trusted partner for nationals and multinational companies. With a 24/7 reach in 97 countries, FCM's flexible technology anticipates and solves client needs, supported by experts who provide in-depth local knowledge and duty of care as part of the ultimate personalised business travel experience.

As part of the ASX-listed Flight Centre Travel Group, FCM delivers the best market-wide rates, unique added-value benefits, and exclusive solutions.

Winner of the World's Leading Travel Management Company Award at the WTM for nine consecutive years , FCM is constantly transforming the business of travel through its empowered and accountable people who deliver 24/7 service and are available online and offline.  FCM has won the coveted Great Place to Work certification for the fifth time FCM Travel India is one of India's Top 100 Great Mid-size Workplaces 2024 and the Best in Professional Services.

A leader in the travel tech space, FCM has proprietary client solutions. FCM provides specialist services via FCM Consulting and FCM Meetings & Events.

Day in the life:

Growth & Demand Strategy

• Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals.

Provide strategic direction to regional brand teams on program execution and channel activation

Multi-Brand, Multi-Market Digital Strategy

• Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance.
• Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics.

Paid Performance & Digital Media Management

• Oversee paid digital programs (e.g., Search, Programmatic,  LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI.
• Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions.
  
  

Website Strategy & Conversion Optimization

• Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels.
• Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally.

Marketing Automation & Lead Nurture

• Architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration.
• Ensure automation and email journeys are aligned with brand messaging, sales priorities, and buyer stages.

Stakeholder Alignment & Global Collaboration

• Partner with brand marketing, sales and global team members to define lead stages, scoring models, and campaign hand-off processes.
• Align campaign activities with revenue objectives, helping enable regional pipeline initiatives.

Data, Measurement & Attribution

• Own digital pipeline reporting and dashboards, with a focus on metrics such as core marketing activities, lead generation, pipeline contribution, and ROI.
• Lead global digital marketing attribution in your region and data governance to improve visibility across global and regional campaigns.

SEO & Organic Demand Strategy

• Develop and oversee the local SEO strategy in collaboration with the Global SEO lead, ensuring visibility across priority markets and alignment with paid campaigns.
• Collaborate with SEO and content teams to align organic acquisition programs with paid efforts and campaign objectives, ensuring strategic keyword coverage and content performance.
• Guide the channel strategy and measurement of organic social media as a complement to paid and owned channels, focused on audience engagement, ICP targeting, and brand credibility.

Enablement & Best Practice Sharing

• Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.

You'll be perfect for the role if you have:

10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations.

• 5+ years in a marketing leader role, preferably working in a shared services and multi- brand company.

• Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.

•  Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness.

•  Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.

•  Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI.

•  Excellent communicator and collaborator across functions and seniority levels.

•  Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms.

•  Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture.

•  Lead, coach, and develop (both direct and indirect reporting lines) a team of in region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work.

Essential: Minimum Bachelors Degree in Business, Marketing, Digital Marketing.  Certification in relevant platforms such as Google, Meta, LinkedIn product suites.

Work Perks - What's in it for you: 

FCTG is renowned internationally for having amazing perks and an even better culture.  We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It's also why we offer some great employee benefits and perks outside of the norm. 

You will be rewarded with competitive market salary. You will also be equipped with relevant training courses and tools to set you up for success with endless career advancement and job opportunities all over the world.

Market Aligned remuneration structure and a highly competitive salary 

Fun and Energetic culture: At the heart of everything we do at FCM is a desire to have fun and be yourself 

Work life Balance: We believe in "No Leave = No Life" So have your own travel adventures with paid annual leave 

Great place to work - Recognized as a top workplace for 4 consecutive years, which is a testimonial of our commitment towards our people 

Wellbeing Focus - We take care of our employee with comprehensive medical coverage, accidental insurance, and term insurance for the well being of our people 

Paternity Leave: We ensure that you can spend quality time with your growing family 

Travel perks: You'll have access to plenty of industry discounts to ensure you continue to broaden your horizons  

A career, not a job: We believe in our people brightness of future. As a high growth company, you will have the opportunity to advance your career in any direction you choose whether that is locally or globally 

Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it 

Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can't miss in our people or service. 

We value you... 

Flight Centre Travel Group is committed to creating an inclusive and diverse workplace that supports your unique identity to create better, safer experiences for everyone. We encourage you to come as you are; to foster inclusivity and collaboration. We celebrate you.  

Who we are... 

Since our beginning, our vision has always been to open up the world for those who want to see. 

As a global travel retailer, our people come from all different backgrounds, and our connections spread to the far reaches of the globe - 20+ countries and counting Together, we are a family (we call ourselves Flighties).  

We offer genuine opportunities for people to grow and evolve. We embrace new experiences, we celebrate the wins, seize all opportunities, and empower all of our people to find their Brightness of Future. 

We encourage you to DREAM BIG through collaboration and innovation, and make sure you are supported to make incredible ideas a reality. Together, we deliver quality, innovative solutions that delight our customers and achieve our strategic priorities. 

Irreverence. Ownership. Egalitarianism

#LI-RL1#FCMIN#LI-Onsite