Lead- Digital Marketing

2 days ago

Navi Mumbai, Maharashtra, India Utkarsh Small Finance Bank Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

  • Develop and execute the banks digital marketing strategy aligned with overall marketing and business objectives.
  • Lead and manage digital channels including SEO, SEM, social media, performance marketing, display, email, and content marketing.
  • Drive customer acquisition, engagement, and retention through effective digital campaigns.
  • Oversee website and app marketing initiatives, ensuring optimization for traffic, leads, and user experience.
  • Collaborate with product and sales teams to design campaigns for savings, deposits,loans, credit cards, and new product launches.
  • Monitor digital marketing budgets and ensure maximum ROI across channels.
  • Guide and mentor the digital marketing team in campaign planning, execution, and optimization.
  • Establish strong analytics, reporting, and attribution models to track digital performance and business contribution.
  • Ensure compliance with regulatory and brand guidelines across all digital nitiatives.
  • Stay ahead of digital trends, emerging technologies, and customer behavior shifts to innovate marketing practices.
  • Manage relationships with agencies, publishers, and digital platforms for effective execution.

Preferred candidate profile

  • Expertise in digital strategy, SEO/SEM, performance marketing, and social media.
  • Strong analytical skills with proficiency in digital tools (Google Analytics,Data Studio, SEMrush, Meta Ads Manager, etc.).
  • Ability to translate business objectives into digital campaigns with clear KPIs.
  • Team leadership and cross-functional collaboration skills.
  • Vendor and agency management expertise.
  • Strong communication and presentation skills.
  • Innovative mindset with the ability to adopt emerging digital trends.

Experience & Certifications:

  • Graduate /Post Graduate in Marketing / Mass Communication / Business Administration.
  • Certifications in Digital Marketing, Google Ads, Meta, Analytics, or related areas advantageous.

Interested candidates may share their updated resume on

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