Digital Marketing Generalist

1 week ago

Navi Mumbai, Maharashtra, India ideaForge Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Marketing

Navi Mumbai (On-Site)

Mid level (5-9 years)

Job Description

Location: Navi Mumbai, India

Department: Marketing

Role Overview

We are seeking a dynamic digital marketing generalist to accelerate our digital presence and lead generation efforts across the B2B buyer journey. The ideal candidate will be a hands-on marketer with a strong foundation in digital channels (search, social, paid, etc.), experience with martech platforms, and an analytical mindset. Experience in industrial and SaaS sectors preferred. A digital ninja who can whip up landing pages, to complex reports in a jiffy

Key Responsibilities:

  • Plan, execute, and optimize multi-channel digital campaigns for lead generation and brand visibility in target industries
  • Manage and grow website and other digital properties
  • Manage on-page and off-page SEO, conduct keyword research, collaborate with content teams and optimize landing pages for conversion
  • Leverage marketing automation,CRM and analytics platforms to measure, optimize and scale digital campaigns and processes
  • Track KPIs (traffic, leads, engagement, conversion rates, ORM), prepare reports & dashboards, analyze funnel performance, and make data-driven recommendations
  • Coordinate with sales, product, and content teams to align campaigns with business priorities and industry events
  • Monitor industry trends, competitor activities, and digital benchmarks to identify growth opportunities
  • Test new channels, tactics, and content formats to improve pipeline velocity and marketing ROI
  • Manage billing & vendors on day-to-day basis

Required Skills & Experience

  • Minimum 5-6 years' hands-on experience in B2B digital marketing
  • Proficiency with SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, Google Ads, LinkedIn Campaign Manager, and email automation platforms
  • Experience managing and reporting on multi-channel digital campaigns
  • Familiarity with martech stacks (CRM, MAP, analytics), basic HTML/CMS usage & knowledge of CMS frameworks and platforms
  • Excellent analytical, organizational, and project management skills
  • Ability to work independently in a fast-paced, growth-oriented environment

Skills

Paid

Search Engine Optimization (SEO)

Digital Marketing

Content Operations

Social Media Marketing

Marketing Analytics

Campaign Management

Search Engine Marketing (SEM)

Report Generation

Website Administration

Report Development

Marketing Operations

Marketing Automation

CMS

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