
Sr Sales Coordinator
6 days ago
Key Responsibilities
1. Data Management & Reporting:
- Generate accurate and timely Daily Sales Reports (DSR) and disseminate them to the sales team and management.
- Prepare comprehensive reports on Primary and Secondary Sales to track sell-in and sell-out trends.
- Monitor and analyze stock levels across distributors to prevent stock-outs and overstocking situations.
- Create and present detailed Monthly, Quarterly, and Half-Yearly performance analysis reports for the company.
2. Sales Analysis & Gap Identification:
- Analyze sales data to identify gaps, trends, and opportunities for growth.
- Compare actual performance against targets and historical data to pinpoint areas of concern.
- Provide data-driven recommendations to the sales leadership to boost sales and improve efficiency.
- Conduct root cause analysis for variances in sales performance.
3. Sales Coordination & Support:
- Manage, update, and optimize the PJP (Planned Journey Plan) and PCP (Planned Call Program) for the field sales force and visible market distributors.
- Define and manage the market area mapping for distributors to ensure optimal coverage and minimize conflicts.
- Act as a key liaison between the sales team, distributors, and internal management.
- Support the sales team with necessary data, reports, and tools required for effective market operations.
4. MIS & System Management:
- Develop and maintain a robust Management Information System (MIS) for the sales department.
- Ensure the integrity, accuracy, and security of all sales data.
- Automate reporting processes where possible to enhance productivity.Role & responsibilities
Preferred candidate profile
- Education: Bachelors degree in Business Administration, Commerce, Finance, or a related field. An MBA would be a plus.
- Experience: 5 to 10 years of proven experience in a similar Sales MIS, Sales Analyst, or Sales Coordinator role, preferably within the FMCGsector.
Technical Expertise:
Advanced proficiency in MS Excel (Pivot Tables, VLOOKUP, HLOOKUP, Charts, Macros, etc.) is non-negotiable.
- Hands-on experience with ERP systems and CRM software.
Strong knowledge of data visualization tools is highly desirable.
Analytical Abilities: Exceptional analytical and problem-solving skills with a keen eye for detail.
- Communication: Excellent verbal and written communication skills to present complex data clearly and concisely.
Desired Attributes
- A proactive and self-motivated individual with a strategic mindset.
- Strong organizational and coordination skills.
- High level of integrity and reliability.
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