Product Marketing Manager

5 days ago


Chennai, Tamil Nadu, India Triyom Software Private Limited Full time ₹ 74,64,000 - ₹ 2,33,71,200 per year

Job Responsibilities

  • Develop and execute marketing strategies specifically tailored for the mobile app to drive downloads, user engagement, and retention.
  • Conduct market research and competitor analysis to identify target audiences and market opportunities.
  • Plan and manage mobile app advertising campaigns across platforms like Google Ads, Apple Search Ads, social media, and other relevant channels.
  • Collaborate with product and design teams to create compelling app store listings, promotional content, and user experience enhancements.
  • Analyze app performance metrics and optimize campaigns based on data-driven insights such as user acquisition cost (CAC), lifetime value (LTV), and retention rates.
  • Oversee ASO (App Store Optimization) to improve app visibility and ranking in the app stores.
  • Coordinate with influencers, media, and partners to promote the app.
  • Monitor and report on marketing campaign effectiveness and ROI, making adjustments as needed.

Job Type: Full-time

Pay: ₹622, ₹1,943,624.09 per year



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