Product Marketing Manager

2 weeks ago


Chennai, Tamil Nadu, India YourTribe Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Responsibilities:


• Develop and implement strategic marketing plans to achieve company objectives.


• Conduct market research to identify trends, opportunities, and competitors in the

finance software industry.


• Lead digital marketing campaigns across various channels, including social media,

email, and online advertising.


• Collaborate with product development team to ensure marketing strategies align with

product features and updates.


• Analyse marketing data and metrics to track campaign performance and optimize

future strategies.

Qualifications:


• Bachelor's degree in marketing, Business, or related field; MBA preferred.


• 3 to 5 years of experience in marketing.


• Proven track record of successfully launching and managing marketing campaigns for

software products.


• Strong analytical skills and ability to interpret marketing data to make strategic

decisions.


• Excellent communication.


• Knowledge of accounting and finance industry trends and regulations is a plus.



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