Manager- Product Marketing

6 days ago

Chennai, Tamil Nadu, India Bahwan CyberTek Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Associate Product Marketing Manager/Product Marketing Manager

Primary Responsibilities:

  • Setting the vision for our content strategy and editorial calendar.
  • Developing a diverse content portfolio, directed to both technical and non-technical audiences, and serving the entire customer journey, from awareness to purchase and post-sales
  • Serving as an expert on dropthoughts platform, customer needs, and competitive landscape in order to accelerate adoption and usage
  • Working with the Heads of Marketing to create core product positioning and messaging
  • Working with customers and partners to understand business requirements for translation into sales tools, and uncovering successes to create case studies
  • Monitor the effectiveness of marketing campaigns and programs to make data-driven enhancements
  • Create customer-facing content along the buyer's journey as well as sales enablement assets.
  • Editing and improving writing sourced from teams across the company.
  • Manage content calendar for dropthought by working with different stakeholders to develop and publish content.

You can be a great match, if you fulfill the following criteria:

  • BA/BS in business or related field; MBA preferred
  • 3-5 years of hands-on B2B content marketing experience ideally in the enterprise SaaS space
  • Outstanding written and verbal communication skills
  • Demonstrated expertise in nurturing a target audience across various platforms and formats such as, blog, email, and social media to drive traffic and convert
  • Experience developing content across a variety of mediums, including short-form (email scripts, ads and social media posts) and long-form (white papers, ebooks, long articles).
  • Understanding of content production processes including design, layout, reviews, and approval
  • Creativity. Someone who is willing to bring an endless supply of new ideas. This role offers LOTS of room to think creatively.
  • Ownership. Someone who is comfortable taking on projects and seeing them through to completion. Someone whom colleagues can count on to work independently.

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