Product Marketer

2 days ago


Chennai, Tamil Nadu, India Datazoic Machines Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Responsibilities

  • Support the execution of go-to-market strategies for product launches, feature releases, and customer engagement initiatives.
  • Create and manage product-related content, including datasheets, case studies, landing pages, sales enablement materials, and email campaigns.
  • Conduct market research and competitive analysis to inform positioning and messaging.
  • Collaborate with product management, sales, and customer success to understand customer needs and market trends.
  • Analyze product marketing campaign performance and report on KPIs to optimize future strategies.
  • Assist in persona development and help maintain a deep understanding of buyer journeys.
  • Help maintain and update product messaging across channels including website, emails, presentations, and social media.

Qualifications

  • Bachelors degree in Marketing, Business, Communications, or a related field.
  • 5-7 years of experience in marketing, preferably in a SaaS or tech company.
  • Strong writing, editing, and storytelling skills.
  • Ability to analyze data and translate insights into actionable strategies.
  • Familiarity with marketing tools like HubSpot, Salesforce, Google Analytics, or similar platforms is a plus.
  • Team-oriented with strong project management and organizational skills.

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