
Product Marketer
2 days ago
Responsibilities
- Support the execution of go-to-market strategies for product launches, feature releases, and customer engagement initiatives.
- Create and manage product-related content, including datasheets, case studies, landing pages, sales enablement materials, and email campaigns.
- Conduct market research and competitive analysis to inform positioning and messaging.
- Collaborate with product management, sales, and customer success to understand customer needs and market trends.
- Analyze product marketing campaign performance and report on KPIs to optimize future strategies.
- Assist in persona development and help maintain a deep understanding of buyer journeys.
- Help maintain and update product messaging across channels including website, emails, presentations, and social media.
Qualifications
- Bachelors degree in Marketing, Business, Communications, or a related field.
- 5-7 years of experience in marketing, preferably in a SaaS or tech company.
- Strong writing, editing, and storytelling skills.
- Ability to analyze data and translate insights into actionable strategies.
- Familiarity with marketing tools like HubSpot, Salesforce, Google Analytics, or similar platforms is a plus.
- Team-oriented with strong project management and organizational skills.
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