Product Marketer

18 hours ago

Chennai, Tamil Nadu, India ConversionBox Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Company Description

ConversionBox is an AI-powered conversion optimization platform designed for modern eCommerce and B2B businesses. Our intelligent tools, including AI Site Search, Personalization, Conversational Assistant, and Merchandising & CRO Tools, help shoppers find and buy products faster. Our mission is to help brands turn more visitors into customers with easy-to-set-up, affordable technology backed by responsive support.

Role Description

This is a full-time hybrid role for a Product Marketer, based in Chennai with some work-from-home flexibility. The Product Marketer will be responsible for developing and executing go-to-market strategies, managing product marketing activities, analyzing market trends, and supporting sales efforts. The role involves working closely with cross-functional teams to ensure alignment and achieve business goals.

Job Responsibilities:

Plan and execute go-to-market strategies for new product features and major updates

Define clear and compelling product positioning, messaging, and value propositions tailored to key buyer personas

Develop sales enablement assets including pitch decks, brochures, battle cards, email templates, and case studies

Conduct deep customer and competitor research to refine product-market fit and GTM approach

Partner with content, performance, and lifecycle teams to create campaigns that drive awareness, acquisition, and retention

Collaborate with the product and growth teams to enhance onboarding flows, product education, and in-app engagement

Monitor and report on product marketing KPIs including trial-to-paid conversion, feature adoption, and funnel performance

Run experiments across messaging, pricing, channels, and positioning to uncover scalable growth levers

Job Requirements:

5–8 years of experience in B2B SaaS product marketing (preferably in martech, eCommerce tech, or analytics platforms)

Demonstrated success in building and executing GTM strategies that drive measurable business results

Strong storytelling skills with the ability to simplify complex features into crisp business narratives

Hands-on experience with marketing automation tools (e.g., HubSpot, Intercom) and analytics platforms (e.g., Mixpanel, GA4)

Proven ability to collaborate cross-functionally with product, sales, and customer success teams

Prior experience in fast-paced startups or SaaS environments is highly desirable

  • Product Marketing

    1 week ago

    Chennai, Tamil Nadu, India ZF Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    About the team:Primarily responsible for ensuring the product's operational readiness, efficiency, and alignment with regional market needs by overseeing lifecycle processes, coordinating cross-functional initiatives, and acting as a vital link between product teams and business stakeholders. This role will drive product adoption, optimize feature rollout...

  • Product Marketer

    2 days ago

    Chennai, Tamil Nadu, India Datazoic Machines Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    ResponsibilitiesSupport the execution of go-to-market strategies for product launches, feature releases, and customer engagement initiatives.Create and manage product-related content, including datasheets, case studies, landing pages, sales enablement materials, and email campaigns.Conduct market research and competitive analysis to inform positioning and...

  • Product Marketer

    2 days ago

    Chennai, Tamil Nadu, India Zoho Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Zoho is one of the world's most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business...

  • Product Marketer

    2 days ago

    Chennai, Tamil Nadu, India Zoho Full time ₹ 35,00,000 - ₹ 65,00,000 per year

    Zoho is one of the world's most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business...

  • Product Marketing Associate

    17 hours ago

    Chennai, Tamil Nadu, India Datazoic Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

    Datazoic is an innovative FinTech growth stage startup that is disrupting the traditional passive way Wall Street Capital market firms perceive data and instead empowering these firms with powerful, actionable data analytics for intelligent real-time decision-making.   Datazoic's flagship product, Prism, is a one-stop shop for all of your data where CRM...

  • Lead - Product Marketing

    1 week ago

    Chennai, Tamil Nadu, India Freshworks Full time ₹ 15,00,000 - ₹ 30,00,000 per year

    Company Description Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business...

  • Director Product Marketing

    4 days ago

    Chennai, Tamil Nadu, India CG-VAK Software & Exports Ltd. Full time ₹ 1,00,00,000 - ₹ 2,00,00,000 per year

    PositionIn This Role, You Will Be Responsible For The Product Strategy And Execution Of The Roadmap For The HCL CX Portfolio (with a Large Focus On Unica Marketing Platform) Working With Development. Overseeing a Team Of Product Managers, You Will Work With Sales And Marketing To Ensure HCL's Offering And GTM For This Portfolio Has What It Needs To Win,...

  • Product Marketing Associate

    2 weeks ago

    Chennai, Tamil Nadu, India Entropik Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About EntropikEntropik is a human insights AI company that enables brands across the globe to conduct market research and redefine their customer and user experience. Entropik has a suite of AI products that offers quantitative and qualitative research fortified with our patented Emotion AI tech like Facial Coding, Eye Tracking and Voice AI, enabling...

  • Product Marketing Manager

    13 hours ago

    Chennai, Tamil Nadu, India Tazapay Full time ₹ 72,00,000 - ₹ 96,00,000 per year

    This is TazapayTazapay is the financial-technology platform of choice for cross-border businesses, offering local and global collections, holding and payouts in 70+ markets. Our partners avoid the burden of setting up local entities while benefiting from a robust compliance framework, lower costs and higher authorisation rates.About The TeamAt Tazapay,...

  • Lead - Product Marketing

    14 hours ago

    Chennai, Tamil Nadu, India Freshworks Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Company Description Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business...