Product Marketing Associate

2 weeks ago

Chennai, Tamil Nadu, India Entropik Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Entropik
Entropik is a human insights AI company that enables brands across the globe to conduct market research and redefine their customer and user experience. Entropik has a suite of AI products that offers quantitative and qualitative research fortified with our patented Emotion AI tech like Facial Coding, Eye Tracking and Voice AI, enabling companies to make faster, more efficient, and bias-free decisions.

Role & Responsibilities

  • Assist in the creation of engaging marketing materials to effectively communicate product benefits and unique selling points.
  • Assist in tracking and analysing key performance metrics of marketing campaigns, providing actionable insights and recommendations for continuous improvement.
  • Collaborate closely with the product team to stay informed about product updates, features, and improvements, and translate these into compelling marketing messages.
  • Support the planning and execution of disruptive marketing campaigns to drive user acquisition, engagement, and retention, utilizing various channels and techniques.
  • Collaborate with cross-functional teams, including design, content, social media, PR, to ensure consistent brand messaging and a seamless user experience.
  • Stay updated on industry trends, emerging technologies, and competitor activities to identify opportunities for innovation and differentiation.

Job Requirements

  • Currently pursuing (or) completed a Bachelor's or Master's degree in Marketing, Business, or a related field.
  • Passionate about product marketing, with a strong interest in the tech industry.
  • Knowledge of digital marketing principles, including campaign management, social media marketing, and content creation, is a plus.
  • Excellent written and verbal communication skills, with the ability to craft clear and compelling marketing messages.
  • Eager to learn and take on new challenges, with a proactive and self-motivated attitude.
  • Strong organizational skills, attention to detail, and ability to manage multiple tasks and deadlines effectively.
  • Creative thinking and the ability to contribute fresh ideas and insights to marketing campaigns.

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