Product Marketing Associate

14 hours ago

Chennai, Tamil Nadu, India Datazoic Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year
Datazoic is an innovative FinTech growth stage startup that is disrupting the traditional passive way Wall Street Capital market firms perceive data and instead empowering these firms with powerful, actionable data analytics for intelligent real-time decision-making.   Datazoic's flagship product, Prism, is a one-stop shop for all of your data where CRM meets Business Intelligence and Business Intelligence meets AI and where AI drives CRM. Prism is a CRM/Predictive Analytic platform designed for full service Investment Banks and Asset Management firms. Its user base extends to over 1500 users across multiple large Wall Street sell-side firms. Prism caters to the needs of Research Analysts, Institutional Sales, Traders, Corporate Access teams, Investment Bankers and Wealth Management professionals.  Our employees are our greatest asset. It is only with the determination, dedication and customer obsession of our employees that we can serve our clients, generate long-term value for our shareholders and contribute to the broader public.    Job Title: Product Marketing Associate  As a SaaS Product Marketing Associate, you will play a crucial role in driving the success of our products by developing and executing effective marketing strategies. You will collaborate closely with product management, sales, and customer success teams to understand market needs, position our offerings effectively, and ensure successful product launches. 
What you'll be doing
  • Conduct market research to identify customer needs, market trends, and competitive landscape. Analyse data to inform product positioning and messaging. 
  • Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences. 
  • Collaborate with cross-functional teams to create and implement go-to-market strategies for new product launches and feature releases. 
  • Produce high-quality marketing materials, including product brochures, case studies, whitepapers, blog posts, and email campaigns that effectively communicate product value. 
  • Work with customer success teams to gather customer feedback, understand use cases, and identify opportunities for product improvements. 
  • Monitor and analyse the effectiveness of marketing campaigns, using data to optimize strategies and report on key metrics. 
  What we need from you
  • 3 to 5 years of experience in product marketing, preferably within the SaaS industry. 
  • Education: Bachelor's degree in marketing, Business, or a related field. 
  • Skills: 
  • Strong understanding of SaaS product lifecycle and marketing strategies. 
  • Excellent written and verbal communication skills. 
  • Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot). 
  • Ability to work collaboratively in a fast-paced, cross-functional environment. 
  • Creative mindset with strong problem-solving skills. 
 

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