Area Sales Manager

About WTF Gyms

Witness The Fitness (WTF) is India's most advanced tech-enabled fitness ecosystem, transforming how gyms operate through automation, data intelligence, and AI-driven member experiences. We currently manage 50+ gyms across Delhi-NCR and are expanding rapidly toward a national footprint.

This role represents the second line of leadership within WTF's gym management hierarchy. As an
Area Sales & Operations Manager
, you will directly drive sales, renewals, and revenue performance across a defined cluster of gyms (typically 20–25 locations) while ensuring operational excellence and SOP compliance.

Position Overview

The Area Sales & Operations Manager is responsible for ensuring consistent revenue growth, renewals, and operational discipline across all assigned gyms. The role demands daily on-ground presence, data-driven decision-making, and the ability to lead multiple teams, including front-desk executives, trainers, and fitness managers.

You will report directly to the
Regional Manager (Top Boss)
and act as the bridge between central management and gym-level execution teams.

Key Responsibilities (KRAs)1. Sales and Revenue Management

• Own monthly revenue and renewal targets across assigned gyms.
• Drive daily, weekly, and monthly sales performance through disciplined lead follow-ups and team monitoring.
• Review membership funnel metrics including walk-ins, trials, conversions, renewals, and upsells.
• Implement revenue campaigns, limited-time offers, and festive promotions in coordination with the central marketing and performance team.
• Ensure that all FDs and trainers understand and execute their individual daily sales targets.

• Conduct weekly revenue review meetings with gym managers and front-desk teams.

• Renewal and Retention

• Maintain a minimum of 80% member renewal rate across gyms.

• Ensure proactive engagement with expiring members (D-30, D-15, D-7 cycles).
• Track renewal communication via WhatsApp, calls, and in-person meetings to ensure timely conversions.

• Identify high-value clients and create personalized retention strategies.

• Operational Management

• Maintain daily operational discipline in all gyms including attendance, cleanliness, and member experience.

• Ensure adherence to gym SOPs related to opening/closing, check-in/out, and shift transitions.
• Conduct surprise audits to check process compliance, sales behavior, and overall brand presentation.

• Resolve escalations related to staff behavior, refunds, or customer grievances within 24 hours.

• Team Leadership and Development

• Directly manage 10–15 front-desk executives and fitness managers under your cluster.

• Coach and train the on-ground team on sales communication, professionalism, and upselling techniques.
• Identify underperforming staff and execute corrective actions through coaching, retraining, or replacement.

• Foster a culture of ownership, accountability, and high energy in every gym.

• Data and Reporting

• Review and update revenue, renewal, and attendance dashboards daily.

• Use WTF CRM and internal dashboards to monitor real-time lead conversion and sales progress.
• Maintain structured weekly reporting to the Regional Manager with actionable insights.

• Analyze gym-wise performance data to identify gaps and plan interventions.

• Brand Compliance and Customer Experience

• Ensure every gym maintains brand presentation standards as defined by WTF guidelines.

• Guarantee 5-star member experience across all touchpoints – sales, check-in, trainer interaction, and facility quality.

• Ensure NPS (Net Promoter Score) and feedback ratings remain consistently high.

• Expansion and Support

• Support the opening of new gyms within your assigned region by hiring, training, and setting up processes.

• Work with central teams during acquisitions or transitions to ensure operational readiness from Day 1.

KPIs and Metrics

• Monthly revenue target achievement: 100% across all gyms.
• Renewal rate: Minimum 80%.
• Average PT revenue per trainer: ₹40,000 or higher.
• Attendance and SOP compliance: 95% or higher.
• Average transformations per gym: Minimum 10 per month.
• Turnaround time for escalations: Less than 24 hours.

Ideal Candidate Profile

• 3–7 years of experience in fitness, retail, or hospitality sales and operations.
• Proven ability to manage multi-location operations with large on-ground teams.
• Strong communication, leadership, and performance-driven mindset.
• Data-oriented, comfortable using dashboards and CRM systems.
• Energetic and self-motivated individual with hands-on execution capability.
• Prior experience with brands like Cult.Fit, Anytime Fitness, Gold's Gym, or retail chains preferred.

Compensation

• Salary Range:
  ₹50,000 – ₹80,000 per month (based on experience and performance).
• Incentives:
  Monthly revenue-linked bonuses and cluster-level performance rewards.

Growth Path

• High performers in this role will be eligible for elevation to
  Regional Manager (Top Boss)
  positions within 6–12 months based on results and leadership capability.