Assistant Manager

2 weeks ago

Mumbai City District, India Aptech Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Assistant Manager - SEO

Key Responsibilities

  • Plan, execute, and continuously optimize end-to-end SEO strategies to maximize organic visibility and audience growth across all company digital properties.
  • Conduct comprehensive keyword research, site audits, and competitor analysis for ongoing optimization.
  • Oversee technical SEO improvements including website architecture, site speed, mobile-friendliness, crawlability, and indexation.
  • Collaborate with content, product, and web development teams to ensure SEO best practices are seamlessly integrated.
  • Develop high-quality and SEO-friendly content briefs for editorial and video teams.
  • Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, and other industry-standard platforms, deriving actionable insights and reporting regularly.
  • Identify and resolve on-page and off-page SEO issues, including link building, site errors, redirects, and structured data.
  • Stay updated with the latest trends and algorithm updates in SEO, proactively adapting strategies to maintain and improve rankings.
  • Work cross-functionally to execute digital marketing projectsensuring SEO is prioritized in all campaigns.
  • Perform A/B testing and track results to inform ongoing strategies.

Required Skills and Qualifications

  • Minimum 3-5 years of hands-on SEO experience, ideally within Media & Entertainment or similar fast-paced industries. Preferable industry edtech.
  • Deep proficiency with Google Analytics, SEMrush, and other leading SEO tools (e.g., Ahrefs, Screaming Frog, Moz, Google Search Console).
  • Updated with Latest Google Core Updates, LLM Search Optimization etc.
  • Strong understanding of technical SEO, on-page and off-page optimization, website architecture, and content strategy.
  • Data-driven mindset with strong analytical skills to interpret statistics and trends for performance improvement.
  • Excellent verbal and written communication skills.
  • Understanding of HTML/CSS basics and the ability to work with web developers to implement technical changes.
  • Strong organizational skills and ability to manage multiple tasks efficiently.

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