Performance Marketer

4 days ago

Remote, India Specular business Full time ₹ 4,80,000 - ₹ 7,20,000 per year

Job Title: Performance Marketer

Location: Remote

Experience: 4–5 years (Agency experience mandatory)

Employment Type: Full-time

About the Role

We are seeking an experienced Performance Marketer with a strong track record of planning and executing ROI-driven digital campaigns. The ideal candidate has worked in a digital marketing agency, demonstrates strong analytical and strategic thinking, and is passionate about driving measurable results.

This role involves managing paid media campaigns across multiple platforms, analyzing performance data, and optimizing for maximum impact and efficiency.

Key Responsibilities

  • Plan, launch, and manage high-performing paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
  • Optimize campaigns for key metrics such as CTR, CPL, CPA, and ROAS.
  • Conduct A/B testing on creatives, audiences, and landing pages to improve conversions.
  • Analyze campaign data, prepare performance reports, and share actionable insights.
  • Collaborate with creative and content teams to enhance ad performance and messaging.
  • Stay updated with the latest digital marketing trends, tools, and algorithm changes.
  • Manage budgets effectively to ensure maximum ROI.
  • Identify and troubleshoot performance issues while spotting new growth opportunities.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 4–5 years of experience in performance marketing within a digital agency (mandatory).
  • Hands-on expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
  • Strong understanding of Google Analytics, Tag Manager, and Data Studio.
  • Proven ability to scale campaigns and meet ROI targets.
  • Excellent analytical, optimization, and problem-solving skills.
  • Google Ads or Meta Blueprint certifications are a plus.

Job Type: Full-time

Pay: Up to ₹600,000.00 per year

Work Location: Remote

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