Senior Performance Marketing Manager

2 days ago

Noida, Uttar Pradesh, India Mad Influence Full time ₹ 15,00,000 - ₹ 60,00,000 per year

Senior Performance Marketing Manager (Global Markets)

Experience: 5–7 years

Location: Noida (On-site)

Company: Mad Influence (Mad Group)

About the Role

Mad Influence
is expanding its global performance marketing capabilities for brands targeting consumers across India, US, Europe, SEA, and GCC. We are hiring a Senior Performance Marketing Manager who is both a strategist and executor, capable of driving INR 3 crore+ monthly ad spends across TikTok, Meta, and YouTube.

What You Will Own (End-to-End)

1. Multi-Platform Performance Campaigns

  • TikTok Ads, Meta Ads, YouTube/Google Ads

  • Global TOF/MOF/BOF funnel building

  • Region-specific optimisation for B2C brands

2. Attribution, Tracking & Analytics

  • Pixel setup, events, GA4, UTMs

  • Understanding of AppsFlyer/Branch

  • Build dashboards for CAC, ROAS, CPM, CPV, CTR

3. CRO & Landing Page Optimization

  • Conduct landing page audits

  • Run A/B tests and suggest UI/UX improvements

  • Improve conversion rates across global markets

4. Creative Testing Strategy

  • Build testing frameworks for UGC & performance ads

  • Provide insights on hooks, formats, and winning creatives

  • Work with internal teams for creative requirements

5. Global Performance Strategy

  • Develop multi-geo launch and scaling playbooks

  • Understand cost behaviours across US, GCC, SEA, Europe

  • Efficiently scale large budgets ( INR 3 crore+ monthly)

6. Reporting & Leadership

  • Present weekly/monthly performance reviews

  • Own performance roadmap for each client

  • Work independently with internal stakeholders

Key KPIs

  • CAC Reduction

  • ROAS Improvement

  • Landing Page Conversion Rate Growth

  • CPM / CPV Efficiency

  • Creative Testing Velocity

  • Spend Efficiency at Scale

Required Skills

  • 5–7 years of performance marketing experience

  • Strong expertise in TikTok + Meta + YouTube ads

  • Managed INR3 crore+ monthly budgets

  • Strong analytics, attribution, and GA4 knowledge

  • Global market experience (US, Europe, SEA, GCC)

  • Experience in CRO and UGC-based performance ads

Why Work With Us

  • Scale ads across four continents

  • High autonomy and ownership

  • Opportunity to build Mad Influence's performance vertical from scratch

  • Work closely with leadership on strategy and execution

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