Senior Performance Marketer

Job Title- Senior Performance Marketer

Job Location- Noida, Uttar Pradesh ( Hybrid)

About Ocularity Analytics

Ocularity Analytics is a full-service consultancy working with businesses, NPOs, and individuals across the globe. We leverage data science, analytics, marketing, and creative expertise to build growth-ready campaigns and assets. At the core, we're a team of bright, creative minds capable of understanding the unique fabric of every business—be it large corporations with aggressive marketing targets or small businesses with zero digital presence.

We believe our work is an expression of ourselves, and we're committed to developing safe, inclusive spaces for creativity and growth. Promoting positive work culture, equity, accessibility, and employee development is central to our value system.

Position Summary

Ocularity Analytics is seeking a Performance Specialist with strong expertise in buying for conversions (sales-focused campaigns). This role is geared towards driving measurable business results—conversions, revenue, and ROI—by designing and executing high-impact media buying strategies.

As part of the Performance Division, you'll be responsible for owning conversion-led campaigns across platforms, scaling paid media efficiently, and building funnels that align with client revenue objectives. The ideal candidate thrives in fast-paced environments, has an entrepreneurial drive, and balances data-driven decision making with creative problem solving.

Key Responsibilities

• Full ownership of conversion-driven paid media campaigns (Meta, Google, LinkedIn, and emerging platforms).
• Execute and optimize campaigns across top, mid, and bottom-of-funnel, with focus on sales and acquisition goals (CAC, MRR, ROAS, LTV).
• Monitor, analyze, and report campaign performance with precision using analytics tools (Google Analytics, platform dashboards, attribution tools).
• Manage budgets, pacing, and media allocation to maximize ROI and revenue impact.
• Test and scale new channels, ad formats, and bidding strategies to improve efficiency.
• Collaborate with designers and content teams to build high-performing creative assets.
• Partner closely with the CEO on funnel optimization ideas, performance insights, and business strategy.
• Provide thought leadership on conversion psychology, targeting strategies, and platform best practices.
• Develop A/B tests for audiences, creatives, and landing pages to continuously refine performance.
• Stay ahead of digital media trends and proactively bring innovative solutions to clients.
• Maintain a high standard of client servicing and ensure all deliverables align with business objectives.

Qualifications

• 3–4 years' hands-on experience in performance marketing / media buying with a strong focus on sales and conversions.
• Bachelor's degree or equivalent education + experience.
• Proven track record of managing conversion-led campaigns with measurable ROI.
• Deep platform expertise: Meta Ads, Google Ads, LinkedIn Ads (programmatic knowledge is a plus).
• Strong analytical and numerical skills; must be confident with performance metrics and attribution models.
• Excellent communication and presentation skills.
• Ability to independently manage projects end-to-end, while also thriving in a collaborative team environment.
• Creative and strategic thinker who can balance short-term revenue impact with long-term growth.
• Experience managing multiple projects under tight timelines.
• Portfolio of past media buying or email marketing work is preferred (PDF or online submission).

Why Join Us?

• Work on high-impact campaigns for diverse clients across industries.
• Hybrid setup: flexibility to work remotely + collaborate at our Noida HQ.
• A culture that values creativity, inclusivity, and professional growth.
• Opportunity to directly shape client success by owning revenue-impacting campaigns.

Job Type: Full-time

Pay: ₹50, ₹65,000.00 per month

Work Location: In person