Franchisee Development Manager

4 days ago

Lucknow Mumbai, India Senco Gold Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibilities

A. Franchise Network Development

  • Identify and onboard high-potential investors and entrepreneurs aligned with the companys jewelry retail business model.

  • Execute regional franchise expansion plans based on market potential, investment appetite, and brand growth objectives.

  • Conduct financial feasibility studies and prepare ROI projections specific to jewelry retail.

  • Negotiate and finalize franchise proposals in coordination with Legal and Finance teams.

B. Market Research & Location Mapping

  • Conduct detailed catchment and competition analysis to identify viable cities and towns for jewelry retail.

  • Map tier-wise expansion potential using local gold purchase behavior and income segmentation.

  • Benchmark competitors (Tanishq, Kalyan, Malabar, PCJ, etc.) for market share and store placement strategy.

C. Franchisee Relationship & Support

  • Provide ongoing operational, marketing, and merchandising support to existing franchise partners.

  • Coordinate with Visual Merchandising, Store Operations, and Marketing teams for store launch readiness.

  • Conduct quarterly franchise business reviews covering sales, footfall, and conversion ratios.

D. Revenue & ROI Accountability

  • Ensure franchise stores achieve targeted breakeven within 12–18 months.

  • Track and improve same-store sales growth (SSSG) for franchise partners.

  • Recommend marketing interventions to enhance footfall and jewelry conversion.

E. Legal, Financial & Project Coordination

  • Liaise with Legal for agreement vetting, registration, and documentation.

  • Coordinate with Projects for timely store handover and CAPEX management.

  • Validate franchise investments ensuring transparency and compliance.

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