Senior Advertising Strategist

About the Company:

We are the parent company of two fast-growing consumer electronics brands – SYVO and TYGOT, specializing in camera accessories and related electronics.With a strong presence across leading online marketplaces such as Amazon, Flipkart, Zepto, and Blinkit.

Core Responsibilities - Strategic Leadership & Execution

* Own the end-to-end execution of the advertising strategy for brands across Amazon, Noon, and other digital marketplaces in the MENA region.

* Lead on-boarding, media planning, budget allocation, and campaign execution to achieve sales, RoAS, and brand growth targets.

* Develop and refine advertising best practices, ensuring structured and scalable campaign management processes.

* Take ownership of advertising budgeting, forecasting, and forward-looking planning in collaboration with Merchandising, Brand Management, and Finance teams.

* Identify and implement automation opportunities to improve campaign efficiency and performance.

* Provide mentorship and guidance to junior team members, ensuring knowledge transfer and operational excellence.

* Collaborate with the brand management team to align marketplace advertising goals with broader multi-channel digital marketing efforts, including social media and search advertising.

Core Responsibilities - Performance Optimization & Innovation

* Conduct deep-dive analyses on advertising performance, ensuring campaigns are optimized for visibility, conversion, and efficiency.

* Research and implement advanced bidding strategies, audience segmentation techniques, and keyword optimization methods.

* Drive A/B testing initiatives for ad creatives, placements, and messaging to continuously enhance campaign performance.

* Stay ahead of platform updates, algorithm changes, and new features to refine advertising strategies proactively.

* Utilize 3rd-party tools to enhance advertising performance and automation.

* Core Responsibilities - Stakeholder & Partner Management

* Own relationships with brand managers, external partners, and platform representatives to ensure alignment on advertising goals.

* Present advertising proposals and performance reviews to senior stakeholders, providing data-backed insights and strategic recommendations.

* Negotiate advertising budgets with internal teams and external partners, ensuring efficient allocation and maximum impact.

* Lead monthly and quarterly business reviews with partners, analyzing results and refining strategies accordingly.

* Build a culture of collaboration and accountability within the team, ensuring seamless execution of campaigns and reporting processes.

Qualifications & Experience

* 5-7 years of experience in digital advertising, with at least 4 years focused on eCommerce marketplaces (Amazon, Noon, etc.).

* Proven expertise in managing large-scale advertising campaigns on Amazon, including experience with DSP, Sponsored Ads, Amazon Cloud Services and bid automation tools.

* Experience of leading a team and mentoring colleagues would be a plus.

* Strong problem-solving skills, with the ability to operate in a fast-paced and dynamic environment.

* Advanced data analytics skills, with the ability to extract insights and make data-driven strategic decisions.

* Proficiency in Microsoft Office, especially Excel, PowerPoint, and Word, for data analysis, reporting, and presentations.

* Hands-on experience with third-party tools is a plus.

* Knowledge of Google Ads and social media marketing (Meta, TikTok, etc.) to support cross-channel advertising strategies is a plus.

* Strong client management skills, with the ability to navigate complex relationships and drive business outcomes.

* Excellent verbal and written communication skills, with the ability to present insights and strategies effectively to senior stakeholders.

* Ability to prioritize tasks, manage multiple projects simultaneously, and handle ambiguity effectively.

* A proactive mindset with a focus on continuous improvement, automation, and innovation.

Job Type: Full-time

Pay: ₹45, ₹60,000.00 per month

Work Location: In person