senior Digital Strategist

6 days ago

Delhi, Delhi, India The Hustler Collective Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Senior Performance Marketing Manager / Senior Paid Media Specialist

Location:

Jangpura, South Delhi

About the Role

We're looking for a
Senior Performance Marketing Manager

who can take ownership of our paid advertising strategy across Google Ads and other digital platforms. The ideal candidate is data-driven, creative, and experienced in managing substantial ad budgets to drive measurable ROI. You'll plan, execute, and optimize paid campaigns to achieve growth and acquisition goals.

Key Responsibilities

  • Plan, execute, and manage paid campaigns across
    Google Ads (Search, Display, YouTube)

and other platforms like
Meta (Facebook/Instagram), LinkedIn, X, and programmatic networks

.
- Develop and implement comprehensive
digital advertising strategies

aligned with business goals.
- Manage
large advertising budgets

efficiently to maximize ROI and reduce CPA.
- Perform ongoing keyword discovery, ad copy testing, audience targeting, and bid management.
- Track and analyze performance metrics, prepare reports, and deliver actionable insights.
- Collaborate with creative, analytics, and product teams to ensure ad content and landing pages are conversion-optimized.
- Stay current on platform updates, industry trends, and emerging ad technologies.
- Manage and mentor junior team members or external agencies, as applicable.

Requirements

  • 5–8+ years

of hands-on experience managing Google Ads and other paid media channels.
- Proven track record of running
high-budget campaigns

with measurable ROI.
- Deep understanding of
performance marketing metrics

(CTR, CVR, CPA, ROAS, etc.).
- Expertise in
Google Ads, Google Analytics, Tag Manager, Meta Ads Manager, and LinkedIn Campaign Manager

.
- Strong analytical, reporting, and optimization skills using data-driven insights.
- Experience in
A/B testing

, audience segmentation, and funnel optimization.
- Excellent communication and project management skills.
- Google Ads Certification or similar credentials preferred.

Nice to Have

  • Experience with
    eCommerce, SaaS, or B2B

performance marketing.
- Familiarity with
automation tools

,
data visualization dashboards

, or
AI-driven ad optimization

platforms.
- Team leadership or agency management experience.

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