Head of Digital Marketing

1 week ago

Noida, Uttar Pradesh, India VIR Infoservices Pvt Ltd Full time ₹ 62,44,950 - ₹ 84,86,590 per year

Key Responsibilities

  • Develop, implement, and manage comprehensive digital marketing strategies to drive lead generation, user acquisition, and brand awareness.
  • Manage and optimize performance marketing campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
  • Oversee content marketing, including blogs, SEO, email marketing, and social media campaigns to increase engagement and inbound leads.
  • Collaborate with the sales and recruitment teams to align marketing strategies with business objectives.
  • Analyze marketing performance data, generate insights, and present actionable reports to leadership.
  • Manage marketing budgets and ensure efficient ROI-driven spending.
  • Lead and mentor a small marketing team or coordinate with agencies/freelancers to execute campaigns effectively.
  • Drive employer branding and B2B lead generation initiatives tailored for recruitment and staffing audiences.
  • Stay updated with digital marketing trends, recruitment technology, and competitive strategies.

Requirements

  • 6+ years of proven experience in digital marketing, with at least 2+ years in a managerial or leadership role.
  • Must have experience working with startups, preferably in the recruitment, staffing, or HR tech domain.
  • Strong expertise in SEO, SEM, social media marketing, email campaigns, and content marketing.
  • Hands-on experience with tools such as Google Analytics, HubSpot, SEMrush, Meta Business Suite, and LinkedIn Campaign Manager.
  • Data-driven mindset with excellent analytical and reporting skills.
  • Strong communication, leadership, and project management abilities.
  • Creative thinker with the ability to translate ideas into impactful campaigns.

Preferred Qualifications

  • Experience in growth marketing or demand generation for SaaS or recruitment platforms.
  • Exposure to B2B marketing and performance-based lead generation.
  • Ability to thrive in a fast-paced, startup environment and manage multiple projects simultaneously.

What We Offer

  • Opportunity to build and scale marketing for a growing HR tech brand.
  • A collaborative, innovative, and fast-moving startup culture.
  • Competitive compensation with performance-based incentives.
  • Professional growth and leadership opportunities.

Job Type: Full-time

Pay: Up to ₹70,218.88 per month

Benefits:

  • Paid sick time

Work Location: In person

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