Digital Marketing Head

Job Title: Digital Marketing Head

Company: Herbal Chakra Pvt. Ltd.

Location: Noida (On-site)

Department: Digital Marketing & Online Business

About Herbal Chakra

Herbal Chakra Pvt. Ltd. is a fast-growing Ayurveda and herbal wellness company with strong online and offline presence under brands like Purely Yours and Herby Angel. We operate across D2C (Shopify), ecommerce marketplaces (Amazon, Flipkart, FirstCry, Tata 1MG and others) and quick commerce platforms like BlinkIt. We are expanding aggressively across India and key international markets, and are looking for a capable leader to drive digital growth, performance marketing, marketplace and quick commerce performance, and end-to-end online P&L.

Role Overview

We are seeking a highly skilled and hands-on Digital Marketing & Online Revenue Manager who can independently manage and scale the entire digital and ecommerce function for Herbal Chakra. This role is responsible for driving revenue and profitability across D2C (Shopify), marketplaces, quick commerce and performance marketing channels. The ideal candidate must be equally strong in strategy and execution, comfortable working with data, and capable of leading cross-functional teams to deliver predictable and scalable growth.

The role requires deep expertise in performance marketing, ecommerce marketplace and quick commerce performance, funnel optimisation, content and creative direction, marketing automation, analytics, CRM, and technology tools. The candidate will also own media planning, budgeting, and P&L for the online business.

Key Responsibilities1. Performance Marketing – Acquisition, Retention & Scaling

• Own and manage paid marketing across Meta Ads, Google Ads, YouTube, Performance Max, remarketing and affiliate/partner channels.
• Design and execute full-funnel strategies covering awareness, consideration, conversion and retention for Ayurveda and wellness products.
• Plan, structure and optimise campaigns to achieve target CAC, ROAS and revenue goals while maintaining profitability.
• Lead A/B testing for audiences, creatives, landing pages, messaging, placements and bidding strategies.
• Set up and manage tracking infrastructure including pixels, conversion APIs, custom events, UTM frameworks and attribution parameters.
• Build and maintain performance dashboards for daily, weekly and monthly monitoring, and take timely corrective actions.
• Work closely with creative and content teams to develop high-performing ad concepts, hooks, formats and storytelling frameworks.
• Plan and execute seasonal, offer-led and product-specific campaigns across all paid channels.

2. D2C Website (Shopify) Management & Conversion Optimisation

• Own the performance of the brand's D2C websites (primarily Shopify), including traffic, conversion rate, AOV and repeat purchase metrics.
• Work with design and development teams to build, test and optimise landing pages, product pages, category pages and funnel journeys.
• Implement CRO best practices including user journey analysis, heatmap insights, content hierarchy, trust elements, offer placement and UX enhancements.
• Manage and optimise key Shopify integrations such as payment gateways (Razorpay, Cashfree, PayU, etc.), cart recovery tools, upsell/cross-sell apps and subscription tools.
• Collaborate with tech/ops to ensure smooth checkout experience, minimal drop-offs and clear communication of delivery timelines and policies.
• Continuously test messaging, layout and offers to improve conversion rate and customer experience.

3. Marketplace Performance Management (Amazon, Flipkart, FirstCry, Tata 1MG, etc.)

• Own revenue and profitability targets across key marketplaces including Amazon, Flipkart, FirstCry, Tata 1MG and others as applicable.
• Manage product listings, titles, descriptions, keywords, images, A+ content and category placement to maximise visibility and conversions.
• Run and optimise marketplace advertising (e.g., Amazon Ads/AMS, sponsored products, brand campaigns) to drive efficient growth.
• Plan and execute deals, coupons, offers, events and merchandising initiatives in coordination with marketplace teams and internal stakeholders.
• Monitor ratings, reviews and customer feedback; coordinate with internal teams to drive improvements and address customer issues.
• Collaborate with operations, warehouse and logistics teams to ensure stock availability, healthy fill rates and minimal out-of-stock situations.
• Track and work on reduction of RTOs, NDRs and delayed deliveries in partnership with logistics partners and internal teams.

4. Quick Commerce (BlinkIt) Management

• Lead and grow the brand's presence on quick commerce platforms with a primary focus on BlinkIt (and similar platforms as applicable).
• Plan assortment, visibility, pricing, promotions and on-app merchandising to maximise volume and profitability on BlinkIt.
• Coordinate with supply chain and warehouse teams to ensure real-time stock availability and freshness of catalogue on quick commerce platforms.
• Monitor platform analytics including sell-through, replenishment, cancellations and service levels, and take proactive corrective actions.
• Work with category managers and platform teams to secure prominent placements, banners, hero slots, and participation in key events.
• Align quick commerce strategy with D2C and marketplace campaigns to maintain a cohesive brand and pricing architecture across channels.

5. Content & Creative Leadership

• Provide strategic creative direction for performance ads, social media content, website banners, product assets and marketplace creatives.
• Collaborate with in-house/agency creative teams to develop high-performing video ads, reels, static creatives, carousels and UGC-style content.
• Create and maintain creative frameworks and guidelines for different product categories, audience segments and campaign objectives.
• Ensure all communication is aligned with brand positioning, regulatory norms and platform policies while optimising for performance.
• Regularly review creative performance metrics and iterate on concepts, formats and messaging based on data.

6. CRM, Marketing Automation & Funnel Management

• Own implementation and usage of CRM tools (such as Odoo, HubSpot, Zoho or equivalent) for lead and customer lifecycle management.
• Design and manage lifecycle journeys for leads and customers including welcome flows, nurture flows, cart abandonment, win-back, subscription and feedback journeys.
• Collaborate with tele-sales and consultation teams to ensure timely lead contact, consistent follow-ups and alignment with marketing campaigns.
• Segment customers based on behaviour, purchase history, cohorts and engagement to drive targeted communication and higher LTV.
• Use email, SMS, WhatsApp and in-app communication to strengthen retention and cross-sell/up-sell opportunities.

7. Analytics, Reporting, Budgeting & P&L Ownership

• Build and manage comprehensive reporting across paid marketing, D2C, marketplaces, quick commerce and CRM in collaboration with data/finance teams.
• Track and report key metrics such as revenue, ROAS, CAC, LTV, conversion rate, AOV, retention, RTO, NDR and contribution margins.
• Own media planning and budgeting for all online channels; allocate budgets based on expected ROI and strategic priorities.
• Prepare monthly/quarterly performance reviews and present insights, learnings and action plans to leadership.
• Take end-to-end ownership of online business P&L, working closely with finance and leadership to ensure profitability targets are met.

8. Team Leadership & Cross-functional Collaboration

• Lead and mentor a cross-functional team including performance marketing executives, marketplace managers, content and design resources, and CRM/automation specialists.
• Define clear goals, KPIs and review mechanisms for team members; drive a culture of accountability, ownership and continuous improvement.
• Work closely with operations, warehouse, customer support, finance, tech and doctor/consultation teams to ensure seamless execution and strong customer experience.
• Identify capability gaps and drive training/upskilling initiatives for the team.

Required Skills & Experience

• 6–8+ years of experience in digital marketing with a strong focus on D2C, ecommerce marketplaces and performance marketing.
• Demonstrated experience in managing and scaling Meta Ads and Google Ads with clear revenue and ROAS impact.
• Hands-on experience in managing Amazon (and similar marketplaces) and preferably exposure to quick commerce platforms such as BlinkIt.
• Strong working knowledge of Shopify, analytics tools (GA4 or equivalent), CRM systems and marketing automation tools.
• Solid understanding of ecommerce unit economics, including CAC, LTV, contribution margin and overall P&L for online channels.
• Ability to work with data, build reports and derive actionable insights from performance metrics.
• Strong communication, stakeholder management and team leadership skills.
• Comfortable working in a fast-paced, growth-oriented environment with high ownership.

Education

• Bachelor's degree in Marketing, Business, Technology, Engineering or a related field.
• MBA or equivalent postgraduate qualification is preferred but not mandatory for candidates with strong relevant experience.

Job Types: Full-time, Permanent

Pay: ₹45, ₹95,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person