Head-International Brands

Job Title: Head-International Brands (Watches)

Company Name: Titan

Job Type: RP (Regular/Permanent)

Job Category: Watches & Wearables-Marketing

Department: Licensed Brand

Location: Bengaluru, Karnataka, India

Job Description:

To lead the development and management of the product portfolio of the License brands, define the positioning of the brand with the target customers and develop strategy to increase the awareness and value among the target customers.

Process Contributions:

Marketing: Strategy development:

• Provide inputs in the development of mid to long term strategy for the individual brands, and develop a road map based on the opportunities identified in the market and consumer research that is aligned with the envisaged vision of the organization
• Review and develop the annual operating budget, consolidated marketing calendar encompassing the product & brand plan aligned to the envisaged business strategy
• Present the plan to the top management and amend the budget, target and plan based on the recommendations and garner required approvals
• Finalize new brands that can be introduced in the Indian market basis their offerings, capabilities, alignment with overall Titan brand and the terms of trade proposed by the brands 

Marketing: Product Management: New Product Development:

• Conduct market analysis, identify the customer need and gaps in the portfolio and curate the new product portfolio needs and provide product briefs to the brands in alignment to the market
• Finalize the product portfolio from the array of products presented by the partner brands based on the product briefs and their global portfolio

Marketing: Product Management: Pricing & inventory management for new products:

• Finalize on the order quantity based on the identified channels for distribution and no. of SKUs for each channel identified
• Finalize on the pricing / garner approvals in case of deviations for based on the target consumer segment, competitor analysis and margin requirements

Marketing: Product Management: Go to Market Strategy:

• Allocate the budget in developing the brand and to ensure the its alignment with the envisaged brand positioning 
• Finalise the Go to Market plan viz. branding, naming, collaterals, packages, etc. of the identified products and ensure its execution as per the brand strategy and maturity of the store/ markets
• Define the positioning of the brand/ product basis market trends, consumer insights to ensure its alignment with the brand context
• Review the marketing brief from the brands and provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand as per Indian context
• Ensure the development of the visual merchandising products in liaison with the partner branding teams aligned to Titan philosophy and provide recommendations to the brands if needed

Marketing: Product Management: Portfolio Management:

• Optimise the inventory based on the performance of the products (newly introduced and the existing product) portfolio
• Manage the products basis the product performance analysis; identify poor performing SKUs and stop replenishment
• Undertake periodic modifications in the price of the products basis the market analysis, competitor analysis, inflation, product performance and business requirements
• Finalise the inventory plan for various products aligned to the product calendar with the partner brands
• Ensure that the inventory of the license brands are available at the right time in the various channels as per the plan and undertake appropriate actions

Marketing: Brand Management: Performance Monitoring:

• Monitor the performance of the branding initiatives / campaigns periodically and recommend necessary course corrections if mandated
• Review the evaluation of the partner brands basis their performance and recommend appropriate actions  

Merchandising: Inventory management: Norms finalization:

• Develop and approve the store level split of brand/ category based on the sale target evaluation
• Plan and approve the initiatives on turn planning and stock deployment for specific events
• Create and approve the cascade of norms developed across all stores 

Merchandising: Inventory management: Stock turn:

• Ensure the constant availability of best sellers, new products and ad variants in the stores
• Approve the modifications in the regular rotation policy 

People & Talent Management:

• Drive a culture of diversity, performance and transparency in the region and ensure the employees in the region are engaged.
• Mentor and develop staff using a supportive and collaborative approach.
• Ensure talent pipeline is created by succession planning for the critical positions in the region.
• Set Objectives for Reportees aligned to the organizational /functional.
• Liaise with HR on vacant positions.
• Conduct recruitment interviews for key positions in the region; Monitor the implementation of the Sales Training Program for the region.

At Titan, we value diversity and are committed to creating an inclusive and supportive work environment. We offer competitive salary and benefits packages, as well as opportunities for growth and development.

If you are passionate about watches and have a proven track record in international brand management, we would love to hear from you. Apply now to join our dynamic team at Titan.

Education: Graduate/ Post graduate

Relevant Experience: 6-7 years/ 3-4 years

Behavioral Skills

• Customer orientation
• Drive for outputs
• Networking ability
• Negotiation Skills
• Detail orientation

Knowledge

• Category management experience
• Business acumen
• Analytical ability
• Vendor management experience