Intern-Employer Branding

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Position Title : Intern Employer Branding & DEI ( PUMA India)

Location : Bengaluru

Duration : 3-6 months (with possibility of extension)

Reports to: Lead, Employer Branding & Diversity, Equity & Inclusion (DEI)

Position Summary : As an intern in the Employer Branding & DEI team, you will help amplify PUMAs employer value proposition (EVP), strengthen our inclusive culture, and support initiatives that position PUMA as a vibrant, purpose-driven employer of choice. You will get hands-on exposure to employer branding campaigns, DEI projects, digital content, events and analytics. You'll work collaborating across HR, marketing, and creative functions to bring our brand to life both internally and externally.

Key Responsibilities

• Support the employer branding agenda: assist in creating, curating and scheduling content for career site, social media (LinkedIn, Instagram, etc.), talent-attraction campaigns and internal communications.
• Help maintain consistency of our employer brand across all candidate and employee touchpoints (job-board listings, Glassdoor/Indeed reviews, email communications, internal portals).
• Assist DEI initiatives: research best practices, help design inclusive campaigns, support diversity talent-engagement events and internal awareness drives.
• Use analytics to track and evaluate campaign effectiveness (social metrics, candidate-experience feedback, internal engagement) and provide insights or recommendations.
• Work collaboratively with recruiters, HR business partners, creative/design team, and external vendors (if any) to coordinate events, employee-spotlight stories, campus recruitment & community outreach.
• Manage administrative and project-coordination tasks: maintain content calendars, update databases, support event logistics, draft communications, monitor progress.
• Bring in fresh, creative ideas to enhance our employer brand culture: ideas for storytelling, employee testimonials, visual/social assets, campus engagement, DEI activations.
• Be eager to learn, participate in team meetings, provide support as needed and take initiative in smaller tasks or sub-projects.

What You'll Gain / Why This Role

• Real-life experience in a global, leading sports-apparel brands HR/Employer Branding & DEI team.
• A chance to shape the EVP and inclusive culture for PUMA India your ideas will have visibility.
• Exposure to both internal-employee engagement and external talent-acquisition branding.
• Opportunity to build creative content, sharpen analytics, and learn cross-functional collaboration (HR + Marketing + Communications).
• Mentorship from experienced professionals and room to grow.
• Strong platform to launch your HR/branding/DEI career.

Application Process

• Submit your resume + a short cover letter/statement (Why youre interested in employer branding & DEI at PUMA).
• Please include samples of any relevant work (social-media posts, content, visual assets, campus event supports) if available.

Equal Opportunity Statement : PUMA is committed to building a diverse and inclusive workplace. We encourage applicants from all backgrounds, including persons with disabilities, LGBTQ+ candidates, and those from under-represented groups.

Eligibility & Requirements:

Education & Background

• We strongly encourage applications from individuals with lived experiences that shape their DEI perspective
• Currently enrolled in, or recently graduated from, a Masters programme in HR, Business, Communications, Marketing, Social Sciences or a related field.
• Strong interest in employer branding, talent-acquisition, DEI, internal communications or HR.
• Prior exposure (academic, internship or voluntary) to HR/branding/DEI work is a plus (but not mandatory). However, Lived Experience is a priority.

Skills & Abilities

• Excellent written and verbal communication skills in English; ability to craft engaging content for social media, internal comms or employer-branding platforms.
• Creative mindset: comfortable generating ideas, designing basic visuals (Canva or similar), photo or video editing is a plus.
• Proficiency with Microsoft Office (PowerPoint, Excel, Word); familiarity with social-media platforms (LinkedIn, Instagram, etc.).
• Strong organisational skills, attention to detail, ability to handle multiple tasks and shifting priorities in a dynamic environment.
• Collaborative team-player with good interpersonal skills, ability to liaise with multiple stakeholders.
• Self-motivated, proactive, curious, willing to learn, open to feedback.
• Understanding (or keen to learn) of diversity, equity & inclusion concepts, employer-brand strategy and talent-marketing fundamentals.
• (Preferable) Basic analytical skills: ability to track metrics, interpret social engagement, campaign-effectiveness feedback.

Additional Requirements

• Ability to commit for the duration specified (e.g., 3-6 months) and commit to core working hours/office days as required.
• Based in Bengaluru or willing to relocate/have Bengaluru-office access.
• Must be eligible to work in India and abide by

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.