Brand Marketing head

Profile: Brand Marketing head

Location: HSR Layout

Experience: 4+ Years

CTC: 15 LPA

Responsibilities

Brand Strategy & Positioning

Form and evolve overarching brand narrative, ensuring consistency across Eden, Halcyon, and future projects.

Develop positioning frameworks that balance philosophy (sustainable, spiritual, intentional) with each project's unique USPs.

Translate strategic direction into actionable campaign briefs for internal and external stakeholders.

Marketing Campaigns & Content

Design and oversee integrated campaigns across digital, print, and outdoor media.

Lead storytelling for launches, project milestones, and corporate reputation campaigns.

Ensure alignment with brand voice: Eden's calm/boutique tone, Halcyon's luxury/family-focused tone, and the parent brand's future-ready identity.

Public Relations & Corporate Communications

Build and maintain strong relationships with press, lifestyle media, and industry publications.

Develop thought leadership content around design philosophy, sustainability commitments, and market perspectives.

Manage crisis communication and safeguard brand reputation.

Digital & Social Media

Drive strategy for social presence (Instagram, LinkedIn, Facebook, X), balancing lifestyle storytelling with sales enablement.

Lead performance-driven content calendars, ensuring each project has distinct narratives while reinforcing the umbrella brand.

Oversee SEO, SEM, and digital ad alignment with Beegru campaigns.

Events & Experiences

Conceptualize and execute experiential marketing—launch events, site experiences, investor showcases, and community engagements.

Partner with agencies to deliver premium on-ground activations aligned with brand philosophy.

Partnerships & Stakeholder Management

Build partnerships with design, sustainability, and cultural collaborators to strengthen brand equity.

Align closely with sales, BD, and design teams to ensure marketing delivers tangible lead quality and brand recall.

Manage external agencies (creative, PR, digital) for consistency and accountability.

Analytics & Performance

Define KPIs for campaigns, PR visibility, and digital performance.

Regularly report brand health metrics (awareness, engagement, sentiment) to leadership.

Leverage insights to continuously refine campaigns and narratives.

Qualifications

5-10 years of experience in brand management, marketing, or communications, ideally in real estate, luxury, hospitality, or lifestyle sectors.

Proven track record of shaping and scaling premium/luxury brands.

Strong grasp of digital marketing, PR strategy, social media ecosystems, and events management.

Exceptional storytelling skills - able to craft emotionally resonant narratives across formats.

Understanding of sustainable practices, Vaastu, and cultural/spiritual design principles is a plus.

Strong network with PR agencies, media houses, and event partners.

Analytical mindset with ability to track KPIs, CPL, brand lift, and optimize campaigns accordingly.

Excellent leadership and collaboration skills—capable of managing cross-functional teams and external partners.

Creative eye for design and detail, ensuring all brand touchpoints reflect aesthetics

Job Types: Full-time, Permanent

Application Question(s):

• Are you qualified with Diploma/Degree in Graducation or relevant field?
• are you most comfortable with location HSR Layout, Banglore?
• what is your current annual salary / ctc?
• what is your expected annual salary / ctc?
• How many years of Proven experience in brand management, marketing, or communications, ideally in real estate, luxury, hospitality, or lifestyle sectors?
• what is your notice period? (in days)
• How would you rate yourself on a scale of 1 to 10?" between your experience /skills & as required experience in job descriptions?

Work Location: In person