National Sales Lead

JOB DESCRIPTION

Job Title: National Sales Head No. of people required: 1

Department/Group: Modular Projects / Head of

Projects - Modular Division No. of years of experience: Minimum 15+ years

Reporting to : SBU Head - Modular Division Industry experience : 15+ years

Location: Mumbai (HQ) Monthly In hand Salary

Range:

25 Lakhs Fixed + Incentives (Up to 2×

Fixed based on performance)

Travel Required: Yes, Pan India Incentives applicable: Yes

Working Days: Monday to Saturday Work Timings : 10:15am to 6:45pm

Role Purpose:

 To build and lead the Modular Projects Vertical for Durian across India. This includes driving business through:

 Architects & Interior Designers

 Builders & Developers

 PMC Firms

 Corporate & Commercial Projects

 High-end residential and AID clients

This is a P&L-linked national leadership role responsible for revenue delivery, profitability, account penetration, and team

expansion across multiple cities.

Key Responsibilities:

A. National Sales Leadership

 Own the annual and monthly revenue targets (₹50-100 Cr vertical).

 Drive modular project sales across: Mumbai, Delhi NCR, Bangalore, Hyderabad, Chennai, Pune, and other emerging

markets.

 Build and manage the national sales funnel: enquiry pitch BOQ costing negotiation PO.

 Ensure strong conversion rates and disciplined follow-up across all regions.

B. Market Development & Account Penetration

 Build relationships with top architects, interior designers, and developer groups.

 Conduct product presentations, CPDs, mock-ups, design workshops, and showroom walk-throughs.

 Get Durian products specified in BOQs and tender documents.

 Identify and break into large builder accounts for multi-site business.

C. Business & P&L Responsibility

 Full ownership of P&L for the Modular Projects vertical.

 Drive Gross Margin and Net GP targets.

 Maintain discount discipline and commercially sound closures.

 Work with engineering and costing teams to ensure feasibility, accuracy, and competitive pricing.

D. Team Building & Expansion (PAN-India)

 Scale the Projects team across major metros.

 Hire experienced modular/interior industry sales managers with strong existing relationships.

 Build a culture of accountability, high-performance, and technical competence.

 Enable continuous training on product, BOQs, pitching skills, and site understanding.

E. Technical & Execution Alignment

 Coordinate with design & engineering teams for:

 Drawing accuracy

 BOQ correctness

 Costing & feasibility

 TAT on revisions and 3D output

Coordinate with factory & SCM for dispatch planning, installation readiness, and site timelines.

F. Marketing & Business Enablement

Partner with marketing to drive:

 Architect meets

 Design community events

 Sample kits and pitch decks

 Portfolio creation

 Strengthen brand presence across the AID ecosystem.

Desired Candidate Profile:

 15+ years preferred (minimum 10+), with strong exposure to modular kitchens, wardrobes, or interior project

sales.

 Proven experience managing ₹30Cr+ annual business individually or via teams.

 Must have a strong network of architects, interior designers, builders, PMC firms.

 Strong technical understanding of modular systems, finishes, hardware, BOQs, and site execution.

 Has led teams across multiple regions or managed large territories.

Qualification & Experience:

 Graduate or Postgraduate;

Preferred: background in Interiors / Architecture / Design management