Sales & Marketing Manager – Educational Publications

3 days ago

Mogappair Chennai Tamil Nadu, India Appstra Technologies Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title: Sales & Marketing Manager – Educational Publications

Experience Required: 8 to 10 Years

Location: Chennai

Industry: Education / Publishing

Employment Type: Full-Time

Job Summary:

We are seeking an experienced and dynamic Sales & Marketing Manager to lead and expand our sales and distribution network for educational products and publications. The ideal candidate will have a strong background in educational publishing, proven expertise in sales strategy, and a robust understanding of distribution models across schools, bookstores, and institutional channels.

Key Responsibilities:

  • Develop and execute sales and marketing strategies to drive revenue growth for educational books and related products.
  • Manage and expand the distribution network across regions – including dealers, distributors, institutional clients, and school networks.
  • Build and maintain strong relationships with key stakeholders including school management, educators, and channel partners.
  • Analyze market trends, customer needs, and competitor activities to refine sales tactics and marketing plans.
  • Plan and execute promotional campaigns, product launches, and participation in educational events/exhibitions.
  • Work closely with product development and editorial teams to align market feedback with product improvements.
  • Prepare regular sales forecasts, performance reports, and strategic insights for senior management.
  • Ensure timely collection of payments and manage credit cycles effectively.
  • Lead, mentor, and manage a small sales team to achieve KPIs and targets.

Key Requirements:

  • Bachelor's degree (preferably in Business, Marketing, or Education); MBA preferred.
  • 8–10 years of proven experience in sales and marketing within the educational publishing industry.
  • Strong network of distributors, schools, and institutional buyers.
  • Deep understanding of the school curriculum (CBSE, ICSE, and State Boards) and market demand.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to travel extensively for business development and client meetings.
  • Self-motivated, result-oriented, and strategic thinker with a hands-on approach.

What We Offer:

  • Competitive salary with performance-based incentives.
  • Opportunity to work with a reputed name in the educational publishing sector.
  • A dynamic and collaborative work environment.
  • Growth opportunities within a fast-paced and expanding organization.

Job Type: Full-time

Pay: ₹800, ₹1,000,000.00 per year

Ability to commute/relocate:

  • Mogappair, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

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