
Full-Stack SEO Specialist
5 days ago
Position:
Full-Stack SEO Specialist (Content-Focused)
Experience:
3 - 5 years
Location:
Onsite Bengaluru
Interested candidates can share their resume/CV at
About the Role
We are looking for a
Full-Stack SEO Specialist
who can own the end-to-end SEO strategy at Happy Pet. While the role requires technical SEO, analytics, and off-page expertise, the
core responsibility lies in content strategy and optimization
. The ideal candidate will blend technical know-how with content-driven growth strategies to scale our organic presence and establish
topical authority in the pet industry
.
Key Responsibilities
Content Strategy & On-Page SEO (Core Focus)
Build and execute keyword-driven content calendars across blogs, landing pages, and guides.
Perform
keyword clustering
and content gap analysis.
Optimize on-page elements (titles, meta, schema, internal linking, content structure).
Ensure content meets
EEAT guidelines
and aligns with
search intent
.
- Collaborate with writers to create
SEO + User first content outlines
and review drafts.
Technical SEO
Conduct regular site audits (crawlability, indexation, Core Web Vitals, site architecture).
Work with developers to fix technical issues (canonicalization, redirects, structured data).
Implement schema markup to enhance SERP visibility.
Monitor site health and resolve indexing/crawling issues.
Off-Page SEO & Authority Building
Support link-building campaigns via guest posting, digital PR, and outreach (Reddit, Quora).
Identify and build relationships with niche publishers, bloggers, and influencers.
Monitor backlink profile and maintain domain authority growth.
Analytics & Reporting
- Track performance via
GA4, GSC, SEMrush, Ahrefs, Screaming Frog
.
Create monthly SEO reports highlighting traffic, rankings, CTRs, and conversions.
Translate data into
actionable growth recommendations
.
Requirements
- 3-5 years of SEO experience with
content-first focus
.
- Solid understanding of
on-page SEO, technical SEO, and off-page SEO
.
- Awareness of GEO,AEO and AI trends
which affects websites organic traffic
- Hands-on experience with tools:
GA4, GSC, Ahrefs, SEMrush, Screaming Frog, SurferSEO
.
- Demonstrated success in
growing organic traffic
and
ranking competitive keywords
.
- Strong knowledge of
content auditing, keyword clustering, topical mapping
.
- Ability to collaborate with
writers, designers, and developers
.
- Excellent communication and documentation skills.
Nice-to-Have
- Experience in
pet care, SaaS, or consumer-facing content-heavy industries
.
- Familiarity with
content distribution (social, email, partnerships)
.
- Understanding of
international SEO and multi-location SEO
.
- Previous experience in
mentoring writers or junior SEO associates
.
Why Join Happy Pet?
- Be part of a
fast-growing brand in the pet industry
.
- Ownership of end-to-end SEO strategy with
freedom to experiment
.
- Work closely with a passionate team focused on
building India's #1 pet parenting platform
.
-
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