Social Media Specialist

2 weeks ago

Chennai, Tamil Nadu, India Casagrand Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Position Summary:

We are seeking a dynamic and creative Social Media Manager to lead our digital

storytelling and grow Casagrands online presence. The ideal candidate is both strategic

and hands-on, with a deep understanding of social media platforms, content trends, and

performance metrics—especially within the real estate industry.

Key Responsibilities:


• Strategy & Planning:

  • Develop and implement a comprehensive social media strategy aligned

with brand goals and marketing campaigns.

  • Create monthly and quarterly content calendars across platforms

(Instagram, Facebook, LinkedIn, YouTube, X/Twitter, etc.).


• Content Creation & Management:

  • Work with internal teams and creative agencies to create high-quality

visual and written content.

  • Ensure consistency in brand tone, messaging, and aesthetics across

platforms.

  • Write compelling copy and captions tailored to each platform.


• Community Engagement:

  • Monitor, respond to, and engage with followers and potential customers in

a timely and professional manner.

  • Collaborate with the CRM team to resolve customer queries raised on

social platforms.


• Performance Tracking:

  • Analyze performance metrics and generate monthly reports (engagement,

reach, leads, conversions).

  • Use data-driven insights to optimize content and campaign performance.


• Advertising & Budget Management:

  • Coordinate with the digital ads team to plan and execute paid campaigns.
  • Allocate and track budget spends across social platforms effectively.


• Influencer & Partnership Management:

  • Identify and collaborate with relevant influencers, brand ambassadors, and

real estate bloggers.

  • Manage partnerships and cross-promotions with complementary brands.


• Trend Monitoring:

  • Stay up-to-date with platform updates, algorithm changes, and emerging

trends in social media and digital marketing.

  • Propose innovative ideas to keep Casagrand at the forefront of real estate

marketing.

Qualifications & Skills:


• Bachelor's degree in Marketing, Communications, Media, or a related field.


• 4–10 years of experience managing social media for brands, preferably in real

estate, lifestyle, or related sectors.


• Strong portfolio of successful social media campaigns and content.


• Proficient in tools like Meta Business Suite, Canva, Hootsuite, Sprout Social, or

similar.


• Understanding of SEO, digital analytics, and paid social campaigns.


• Excellent communication, writing, and storytelling skills.


• Creative mindset with attention to detail and design aesthetics.


• Ability to manage multiple projects under tight deadlines.

Thanks,

Rahul S.

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