Senior Performance Marketing Manager

2 weeks ago

Koregaon Park Pune Maharashtra, India CenturySoft Pvt Ltd Full time ₹ 5,18,000 - ₹ 15,74,598 per year

Job Descriptions – Performance Marketing Roles

Senior Performance Marketing Manager (6-8 Years Experience)

Location: Pune

Department: Digital Marketing

Employment Type: Full-time

Role Overview

We are looking for a Senior Performance Marketing Manager with 5–6 years of experience in leading and scaling multi-channel paid media campaigns. The role requires expertise in Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads with a proven ability to manage large budgets for the US market. This is a leadership role involving strategy, execution oversight, and team mentorship.

Key Responsibilities- Own and execute the paid media strategy across Google, Meta, TikTok, LinkedIn, and emerging US platforms.- Manage and optimize large budgets to achieve scalability and profitability.- Oversee campaign structures, bidding models, audience segmentation, and remarketing strategies.- Drive advanced A/B and multivariate testing for creatives, ad copy, and landing pages.- Stay updated on new US ad platforms (Pinterest, Snapchat, Reddit Ads, Programmatic DSPs).- Provide strategic insights and market trends to leadership.- Mentor and manage junior marketers to scale campaign execution.- Deliver detailed dashboards and insights for leadership reviews.

Required Skills & Qualifications- 5–6 years of proven experience in performance marketing across Google, Meta, TikTok, LinkedIn (US region).- Expertise in budget scaling: ₹20–50 lakhs/month+ (or $20k–60k/month).- Strong knowledge of attribution models, GA4, GTM, and data visualization tools.- Hands-on understanding of CRO, funnels, and remarketing ecosystems.- Leadership, communication, and stakeholder management experience.- Prior experience in healthcare/wellness/consumer tech domains is a plus.

Key Result Areas (KRAs)- Consistently achieve/exceed ROAS and CPA goals across all platforms.- Successfully scale budgets and revenue month-over-month.- Expand paid presence on new US ad platforms.- Drive innovation in targeting and creative testing.- Build and mentor a strong performance marketing team.

Job Type: Full-time

Pay: ₹518, ₹1,574,598.03 per year

Work Location: In person

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