Manager - Performance Marketing

2 hours ago

Pune, India Marketing Lab Full time

About Marketing At Marketing Lab, we’re not just another performance agency — we’re a creative-driven growth partner for over 60+ D2C brands. From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a campaign that actually moves the needle — this is where you belong. Role Overview We’re looking for a Performance Marketing Manager who can lead the charge across Meta and Google Ads, managing end-to-end paid growth strategies for multiple D2C brands. This role demands both analytical horsepower and creative flair — someone who can scale spends intelligently, guide media buyers, and work closely with creative teams to make ads that convert. Key Responsibilities: - Strategize, plan, and execute paid media campaigns across Meta, Google, and YouTube for multiple D2C brands. - Drive consistent growth in ROAS, optimize CACs, and scale ad spends profitably. - Collaborate closely with internal teams to ensure alignment between data and content. - Analyze campaign data to generate actionable insights and weekly performance reports. - Stay ahead of platform updates, creative trends, and algorithm shifts to maintain competitive advantage. - Lead, mentor, and upskill junior media buyers in best practices and performance strategy. What are we Looking for: - 4+ years of hands-on experience in D2C performance marketing. - Proven experience managing Meta and Google. - Strong understanding of funnel building, conversion tracking, and attribution models. - A sharp eye for creatives and messaging that drive clicks, not just impressions. - Advanced knowledge of Meta Ads Manager, Google Ads, Google Analytics (GA4), and Shopify or similar D2C platforms. - Data-driven mindset with strong analytical and Excel/reporting skills. - Ability to thrive in a fast-paced, collaborative, and entrepreneurial environment. Bonus Points If You Have - Experience managing multiple brands/agencies simultaneously. - Exposure to UGC, influencer-led, or creative-first campaigns. - Working knowledge of CRO tools or automation workflows. - Leadership or mentoring experience in a growing team.

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