Performance Marketing Specialist

Position: Ecommerce Performance Marketing Specialist – Meta & Google Ads

Company: VougueForge Atelier Pvt Ltd

Location: Koregaon Park, Pune (On-site)

Job Type: Full-Time | Monday–Saturday | 10:00 AM – 6:00 PM

Experience: 6–7 Years

Salary: Competitive + Performance-Based Increment After 4 Months

About VougueForge:

VougueForge Atelier Pvt Ltd is a fast-growing fashion company with over 12 years of legacy in the apparel industry. We manage 4 premium D2C fashion brands and are now on an aggressive mission to scale through performance-driven digital advertising. Our goal is to optimize online sales and drive revenue growth via targeted, high-conversion campaigns across various digital platforms.

Role Overview:

We are seeking an Ecommerce Performance Marketing Specialist with expertise in driving online sales and managing eCommerce campaigns across Meta and Google platforms. If you're an expert in scaling D2C brand sales, optimizing for ROI, and executing high-performance sales campaigns, this is the perfect opportunity for you.

Key Responsibilities:

• Campaign Management:
• Develop, launch, and optimize Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping) to drive online sales for our D2C brands.
• Manage campaigns with a strong focus on eCommerce goals, including conversions, ROAS, and sales volume.
• Conversion Optimization:
• Continuously optimize campaigns to lower Cost Per Acquisition (CPA) and maximize Conversion Rates.
• Conduct thorough A/B testing for creatives, placements, bids, and audience targeting to identify high-performing elements.
• E-commerce Strategy:
• Work closely with the SEO, design, and content teams to create high-converting landing pages, product listings, and sales funnels.
• Optimize product listings across Shopify to ensure that paid campaigns lead to seamless conversions.
• Audience Strategy:
• Build and refine remarketing and lookalike audiences to re-engage past visitors and target new high-conversion segments.
• Develop strategies to capture potential buyers at different stages of the sales funnel, from awareness to purchase.
• Data Analytics & Reporting:
• Use tools like Google Analytics, GA4, and Shopify Analytics to measure campaign performance and uncover insights.
• Develop detailed dashboards and weekly reports to provide clear ROI insights and sales performance metrics.
• Sales Growth Focus:
• Work directly with the growth team to set revenue targets and optimize for the highest online sales possible.
• Ensure that marketing spend is aligned with maximizing online sales growth.
• E-commerce Funnel Optimization:
• Collaborate with teams to streamline and improve the eCommerce customer journey, ensuring smooth conversions from ad clicks to completed purchases.

Must-Have Skills:

• 3-6 years of hands-on experience in performance marketing for eCommerce or D2C brands.
• Proficient in Meta Business Manager (Facebook & Instagram Ads) and Google Ads (Search, Shopping, and Display).
• Strong background in conversion tracking, attribution modeling, and performance analytics.
• Experience working with Shopify or other eCommerce platforms.
• A proven track record of driving online sales, ROI, and improving CPA for eCommerce brands.
• A deep understanding of eCommerce funnels, customer segmentation, and remarketing strategies.

Why Join Us?

• Path to Growth: Performance-based increments and opportunities for promotion in just 4 months.
• Creative Freedom: You'll have the autonomy to experiment with cutting-edge ad strategies to drive online sales.
• Impact: Play a key role in scaling the company's digital revenue and driving meaningful growth for our brands.
• Work Culture: Thrive in a fast-paced, collaborative, and supportive environment in Koregaon Park, Pune.

How to Apply:

Send your resume and a brief note about your experience with eCommerce performance marketing and online sales campaigns to:

WhatsApp:

Job Type: Full-time

Pay: ₹32, ₹49,886.21 per month

Work Location: In person