Senior Sales Manager

5 days ago

Hyderabad, Telangana, India STRI Consulting Full time ₹ 20,00,000 - ₹ 25,00,000 per year

We are looking for an experienced Senior Sales Manager to lead B2B sales for everyday hygiene product line.

The ideal candidate will have a proven track record of building institutional sales in

the HoReCa, Corporate, and Institutional sectors, with deep experience in driving revenue, building distributor networks, and forging long-term business partnerships.

Key Responsibilities:

Business Development & Client Acquisition

  • Identify, develop, and convert new business opportunities across Hotels, Restaurants, Cafés (HoReCa), Corporates, and Institutions.
  • Build strong relationships with decision-makers in procurement, operations, and housekeeping teams.
  • Drive onboarding of Distributors, Super Stockists (SS), channel partners, and institutional clients across target regions.
  • Expand distribution footprint by appointing and managing Distributor/SS networks
  • with clear sales & growth targets.

Sales & Revenue Managemen

  • Deliver against quarterly and annual sales targets.
  • Build and manage sales pipelines, ensuring healthy conversion ratios.
  • Negotiate contracts, pricing, and credit terms to close high-value deals.

Market Expansion

  • Lead expansion into new geographies with focus on South & West India.
  • Scout, onboard, and manage distributor/wholesaler networks.
  • Work with marketing and product teams to align market requirements with product strategy.

Account Management

  • Build long-term relationships with clients ensuring high levels of retention and
  • satisfaction.
  • Implement a Key Account Management (KAM) approach for strategic clients.
  • Ensure timely collections, repeat orders, and upselling of the product portfolio.

Key Requirements


• Experience: Minimum 10+ years in institutional/B2B sales, preferably in hygiene, FMCG,

cleaning essentials, or personal care products.


• Proven success in dealing with HoReCa chains, corporates, and institutional clients.


• Strong network in Hyderabad and/or Bangalore, with ability to scale pan-India.


• Hands-on experience in Distributor & Super Stockist appointment, management, and channel

development.


• Ability to handle large ticket-size negotiations and long sales cycles.


• Excellent communication, negotiation, and relationship management skills.


• Exposure to distribution/channel management and institutional logistics.


• Self-starter with entrepreneurial mindset and ability to work in a fast-paced environment.

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