Senior Content Marketing Manager

6 hours ago

Bengaluru, Karnataka, India Uberlife Consulting Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Required Qualifications:

  • Bachelors or Masters degree in Marketing, Communications, Journalism, Finance, or a related field.
  • 7 - 10 years in content marketing, with a strong portfolio demonstrating expertise in editorial calendar management, content strategy, and performance analysis.
  • Proven experience in video production, podcast marketing, and content repurposing across various formats and channels.
  • Familiarity with AI/ML tools and techniques in content marketing.
  • Exposure to the banking and financial services industry, with an understanding of its regulatory environment.
  • Strong understanding of content regulations and ethical standards applicable to the financial sector.
  • Demonstrated ability in developing detailed audience personas to guide content strategy.
  • Experience in vendor management and overseeing content storage solutions.
  • Proficiency in content performance management and analytics tools.

Key Roles and Responsibilities:

  • Conduct research to create detailed audience personas, informing content strategy and ensuring alignment with target demographics.
  • Oversee the planning and execution of the editorial calendar, ensuring timely and strategic content delivery across all platforms.
  • Develop and enforce content guidelines that adhere to applicable regulations and ethical standards within the financial industry.
  • Lead the production of high-quality content, including videos, podcasts, and written materials, ensuring consistency and alignment with brand messaging.
  • Utilize AI/ML tools to optimize content creation, distribution, and performance analysis.
  • Coordinate with external vendors for content production, ensuring quality and timely delivery.
  • Strategically adapt existing content for various formats and channels to maximize reach and engagement.
  • Manage content storage solutions, ensuring organized and secure access to content assets.
  • Monitor content performance metrics, providing insights and recommendations for continuous improvement.
  • Develop and maintain a structured subscriber hierarchy to tailor content distribution effectively.

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