Senior Influencer Manager

About Mahina

Mahina is a brand new innovative company that aims to disrupt the menstrual hygiene and incontinence product categories in India. We are on a mission to create a healthier world through sustainable solutions to menstruation and incontinence

.Website:

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Job Type: Senior Influencer Manag

erDesignation: Senior Influencer Manag

erLocation: Indiranagar Bengalu

ruWorking Hours: 10 am to 7 pm (Mon-Fr

**i)

Position Overv**
i

ew:The Senior Influencer Manager will be responsible for owning Mahina's influencer and creator strategy end-to-end. This role requires both creative and analytical excellence: identify, recruit, and grow relationships with diverse influencers, co-create impactful content, and proactively link influencer efforts to core brand and ecommerce goals. It will give the opportunity to operate at pace, building and leading a scalable influencer engine that delivers brand-first, measurable impact across Instagram, YouTube, and emerging platfor

**ms.

Key Responsibil**
i

• ties:Develop, execute, and optimize Mahina's influencer stra
  tegy across all relevant social platforms, with a focus on Instagram and You
• Tube.Manage relationships with multiple age
  ncies and internal teams, ensuring coordinated efforts and consistent brand narra
• tive.Source, vet, and manage influencer partnersh
  ips, negotiating collaborations that align with Mahina's values and strategic priori
• ties.Own outreach, onboarding, and ongoing relationship manage
  ment with creators—from micro to macro t
• iers.Brief and co-create compelling, authentic content with influenc
  ers, ensuring message consistency and brand sa
• fety.Track, analyze, and report on influencer campaign performance using analytics tools (including GA
  suite), connecting social activity to website and business
• KPIs.Identify white spaces, trends, and new t
  alent to keep Mahina's influencer program ahead of the curve within period care and broader well
• ness.Integrate influencer activity into broader camp
  aigns—collaborating closely with brand, content, and performance marketing teams for impact amplifica
• tion.Strategise PR gifting initia
  tives, managing product seeding and brand experience delivery to key influencers and p
• ress.Build and scale affi
  liate and ambassador programs, recruiting and activating diverse talent to drive brand advocacy and r
• each.Champion creative testing, iteration, and lea
  rning, optimizing the influencer ecosystem for both organic and paid res

**ults.

Qualifications and**

• Skills:5–7 years in influencer ma
  rketing, with proven success buildi
  ng and scaling influencer programs for D2C
• brands.Demonstrated abi
  lity to manage influencer partn
  erships across Instagram, YouTube, and emerging ch
• annels.Track re
  cord of high-ownershi
  p roles: leads influencer strategy, manages budgets, and delivers end-to-end r
• esults.Experienced with Google Anal
  ytics (and similar tools), comfortable connecting the dots between social engagement, traffic, and conversio
• n data.Exceptional communic
  ation, negotiation, and relationship management

skillsKey Att
r

• ibutes:Cross-Functional Collabor
  ation: Demonstrates a collaborative approach, aligning and integrating efforts with creative, content, product, marketing, and agency partners to maximize impact and ensure brand consistency across all influencer and ambassador pr
• ograms.Agility in Exe
  cution: Translates strategy into high-quality, rapid action across platforms and channels, thriving in a high-pace D2C setting, and adapting quickly to shifting priorities and new opportu
• nities.Detail-Or
  iented: Maintains precision in all communications, partnerships, campaign deliverables, and reporting, ensuring accuracy and brand safety throughout the influencer pi
• peline.Analytical Mi
  ndset: Applies strong analytical skills to evaluate influencer and ambassador campaign performance, leveraging data to optimize results and connect social impact to site and busines
• s KPIs.Owne
  rship: Exhibits high levels of accountability in managing initiatives end-to-end, from agency and team coordination to the rollout of PR gifting, affiliate, and ambassador pr
• ograms.Brand-First Th
  inking: Balances campaign objectives with long-term brand equity, crafting scalable influencer efforts rooted in Mahina's mission and

values.