Influencer Marketing Manager

3 days ago


Bengaluru, Karnataka, India Valarr Full time ₹ 12,00,000 - ₹ 36,00,000 per year

seeking a highly capable Senior Influencer Marketing Manager to lead all creator-driven initiatives and build a strong UGC ecosystem.

In addition to influencer leadership, the role includes responsibilities as a Creative Strategist crafting concepts, content directions, and campaign ideas that elevate Basil's brand presence.

Influencer Marketing:

  • Develop and execute Basil's end-to-end influencer marketing strategy across micro, nano, and mid-tier creators.
  • Lead the full influencer lifecycle: discovery, outreach, negotiation, onboarding, and retained partnerships.
  • Manage monthly influencer programs including seeding, barter, and selective paid campaigns.
  • Build a consistent pipeline of UGC for ads, website assets, and brand storytelling.
  • Oversee content briefs, timelines, reviews, and quality control.
  • Maintain influencer databases, campaign trackers, and performance dashboards.
  • Track and analyze campaign KPIs reach, engagement, conversions, ROI—and present insights to founders.
  • Strengthen creator relationships and foster a long-term creator community around the brand.

Creative Strategy :

  • Develop creative concepts and campaign ideas optimized for nano/micro/small creators.
  • Identify content and platform trends and convert them into relevant brand-first concepts.
  • Guide creators with strong briefs, inspiration references, and direction for storytelling.
  • Review UGC for brand consistency, visual language, clarity, and message effectiveness.
  • Work closely with the founders and internal teams to shape creative campaigns for ads, launches, and brand communication.
  • Use performance insights to refine creative directions and build new UGC formats.


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