Social Media Executive

Job Description – Social Media Executive

Company: Pixzl & Pixzlwed (Autumn Creative Media Pvt. Ltd.)

Location: Bhubaneswar, Odisha

Position Type: Full-time

Department: Social Media (Independent Role)

Role Overview-

We are seeking a dynamic, creative, and highly motivated Social Media Executive to manage and grow the online presence of Pixzl (Business Content Studio) and Pixzlwed (Event Photography & management).

This is a standalone position — the selected candidate will act as the entire social media department, handling everything from strategy, content creation, posting, analytics, and engagement, to brand positioning across platforms.

Key Responsibilities-

1. Strategy & Planning-

• Develop monthly/quarterly social media strategies aligned with Pixzl & Pixzlwed's branding and marketing goals.
• Identify target audience segments and design campaigns to reach them effectively.
• Research the latest industry trends, competitors, and best practices to keep both brands ahead.

2. Content Creation & Management-

• Conceptualise and create engaging, original, and visually appealing content (posts, reels, stories, carousels, short-form videos, etc.).
• Coordinate with the photo & video editing teams to repurpose client deliverables into strong social content.
• Write captions, copy, and hashtags that reflect the luxury-emotion tone of Pixzlwed and the professional-creative tone of Pixzl.
• Maintain a content calendar for daily/weekly posting.

3. Execution & Publishing-

• Handle day-to-day management of all social media channels (Instagram, Facebook, YouTube, LinkedIn, WhatsApp Business, etc.).
• Ensure consistent posting frequency, aesthetic alignment, and timely campaigns.
• Optimise posts with relevant tags, SEO-friendly captions, and creative formats.

4. Community Engagement

• Respond promptly to comments, DMs, inquiries, and reviews.
• Engage with followers, partners, and influencers to grow organic reach.
• Build meaningful online relationships with potential leads, collaborators, and venue partners.

5. Campaigns & Collaborations

• Plan and execute paid ad campaigns (Facebook/Instagram Ads, Google Ads if required).
• Identify collaboration opportunities with influencers, event planners, venues, and wedding vendors.
• Create campaigns for festive seasons, launches, and major events.

6. Analytics & Reporting

• Track performance metrics (engagement, reach, impressions, CTR, conversions).
• Prepare weekly & monthly reports to evaluate growth and ROI.
• Suggest improvements based on insights.

7. Brand Responsibility

• Maintain the luxurious, emotional storytelling tone of Pixzlwed.
• Maintain the creative, professional branding tone of Pixzl.
• Ensure all content aligns with the brand's voice, values, and visual identity.

Key Skills Required

• Strong knowledge of social media platforms (Instagram, Facebook, YouTube, LinkedIn).
• Expertise in reels, short-form content, and trend-hijacking.
• Graphic design skills (Canva/Photoshop/Illustrator).
• Video editing skills (basic reels editing in Premiere Pro/CapCut preferred).
• Strong copywriting and storytelling ability.
• An analytical mindset for tracking performance.
• Ability to work independently with minimal supervision.
• Excellent communication skills (English, Hindi, Odia preferred).

Qualifications & Experience

• Bachelor's degree in Marketing, Mass Communication, Media, or related field.
• 1–3 years of proven experience in social media management (agency or in-house).

Performance KPIs

• Consistent posting (minimum 20–25 posts/reels per month per brand).
• Growth in followers, engagement rate, and reach.
• Leads generated through social media.
• Quality of content (aesthetics, storytelling, brand tone).
• Timeliness of campaigns and reports.

Growth Opportunities

As the only social media executive, this role comes with the opportunity to:

• Build and lead the entire social media team in the future.
• Play a key role in shaping the digital face of Pixzl & Pixzlwed across India.
• Get exposure to luxury wedding markets and corporate creative industries.