Manager - Field CRM

6 days ago

Hyderabad, Telangana, India Novartis Full time

Job Description Summary

The Brand Field CRM Ops Lead is responsible for driving CRM and Alignment product enablement, enhancement, and operational execution
for a specific brand or therapeutic area. This role plays a pivotal part in ensuring that the brand team's evolving Field CRM needs are met,
enabling them to deliver a seamless, world-class user experience. Additionally, the Brand Ops Lead will co-manage CRM/JAMS operations in
close collaboration with the Support Team for the brand, ensuring alignment across initiatives and operational excellence

Job Description

  Key   Responsibilities: 

  • Manage CRM and Alignment operations for the assigned brand

  • Act as Project Manager for CRM/ZAIDYN product development, enhancements, and data integration for the brand  

  • Taking interviews with the business leads for requirement gathering and do UI/UX wireframe review with developers

  • Lead testing efforts for CRM enhancements/releases impacting the brand

  • Maintain a release roadmap and asset tracker for the brand, including CLM content

  • Coordinate with brand teams/SPOCs to gather input for CRM enhancements and data enablement needs

  • Liaise with upstream and downstream teams to align on data/integration requirements

  • Collaborate with CRM Product, Alignment, Testing Leads, and Support Team for knowledge transfer and operational support

  • Ensure necessary DQs are created for CRM/JAMS operations and enhancements specific to the brand

  • Handle ad-hoc brand-related CRM requests in coordination with the Support Team

 Essential Requirements:


• Overall, 7-8 + years of experience working on Field CRM (i.e. SFDC, Veeva platforms)


• B Tech / B Sc. or any other equivalent graduation.
• Preferably Salesforce Admin certified


• Good understanding and experience in Pharma Field Operations and their impact on field effectiveness


• Analytically adept in enabling data-based decision making to brands
• Strong communication and interpersonal skills


• High attention to detail with a strong focus on quality

 Desired Requirement:


• Prior experience in US Field Operations teams in pharma industry


• Good understanding of broader content management systems


• Demonstrated ability to work independently and manage tasks without supervision


• UI/UX skills preferred

Skills Desired

Agility, Analytical Thinking, Brand Awareness, Building Construction, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model

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