Performance Manager
5 days ago
About the Role
We are seeking a highly analytical and results-driven Performance Marketing Manager
with expertise in running paid campaigns for the
US market
. The ideal candidate will have a proven track record of delivering a strong
ROAS (Return on Ad Spend)
across multiple digital platforms. Experience in the
jewelry or luxury e-commerce industry
will be a significant advantage.
Key Responsibilities
- Plan, launch, and manage high-performing paid campaigns for the
US market
across Google Ads, Meta, YouTube, pinterest and other relevant channels. - Continuously optimize campaigns to improve ROAS, reduce CAC, and scale revenue.
- Collaborate with the creative team to develop ad creatives that resonate with US-based audiences.
- Conduct detailed audience segmentation, A/B testing, and conversion tracking to maximize campaign performance.
- Analyze and report campaign performance, providing actionable insights to drive growth.
- Monitor competitors, market trends, and platform updates to identify new opportunities.
- Manage and allocate budgets effectively across campaigns.
- Work closely with SEO, email, and product teams to ensure an integrated marketing strategy.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 3–5 years of experience in
performance marketing for the US market. - Proven track record of running paid campaigns with profitable ROAS.
- Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools.
- Strong analytical and data interpretation skills.
- Excellent communication and project management abilities.
Preferred Skills
- Jewelry or luxury e-commerce industry experience
is a major advantage. - Knowledge of conversion rate optimization (CRO) strategies.
- Familiarity with affiliate and influencer marketing.
- Experience with tools like Google Data Studio or Power BI for reporting.
Why Join Us?
- Work on exciting paid marketing campaigns in the jewelry niche for the US market.
- Competitive salary with performance-based incentives.
- Opportunity to scale campaigns with significant budgets.
- Collaborative and innovative work environment.
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