Performance Marketing Manager

5 days ago

Dehra Dūn, Uttarakhand, India Digi Aansh Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Performance Marketing Manager

Location:
GMS Road, Dehradun

Company:
Digi Aansh

Working Days:
Monday to Saturday

Timings:
9:30 AM – 6:00 PM

About the Role

Digi Aansh is looking for a
Performance Marketing Manager
to drive measurable growth through paid digital campaigns. You will be responsible for strategizing, executing, and optimizing campaigns across multiple platforms to maximize ROI, customer acquisition, and brand visibility.

This role is ideal for someone who thrives in a fast-paced environment, is passionate about data-driven decision-making, and brings both creativity and analytical expertise to the table.

Key Responsibilities

  • Plan, launch, and manage paid campaigns across Google, Bing, Meta, Instagram, LinkedIn, and display networks.
  • Continuously optimize campaigns to maximize ROI, conversions, and customer acquisition.
  • Conduct A/B and multivariate testing on ad creatives, landing pages, and audience segments.
  • Monitor performance metrics, analyze data, and prepare actionable reports.
  • Manage budgets effectively and ensure maximum efficiency across channels.
  • Collaborate with design, content, and product teams to ensure alignment of campaign assets.
  • Develop audience segmentation and personalization strategies to improve targeting and engagement.
  • Stay updated with platform changes, algorithm updates, and emerging marketing technologies (including AI-driven tools).
  • Identify and experiment with new growth opportunities across digital channels.

Required Skills

Technical Expertise:

  • Advanced proficiency in Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms.
  • Strong skills in analytics (Google Analytics, GA4, Tableau, or similar tools).
  • Hands-on experience in PPC, display, retargeting, and campaign optimization.
  • Familiarity with SEO, content marketing, CRM, and marketing automation tools (e.g., HubSpot, Marketo).
  • Ability to leverage AI-driven tools for optimization and personalization.

Soft Skills & Leadership:

  • Strong analytical and strategic thinking.
  • Creativity and innovation in campaign execution.
  • Excellent communication and collaboration with cross-functional teams.
  • Adaptability in dynamic digital environments.
  • Leadership qualities with the ability to mentor and manage teams.

Key Performance Indicators (KPIs)

  • Conversion Rate (per channel & campaign)
  • Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Click-Through Rate (CTR)
  • Customer Lifetime Value (CLV)
  • Lead Generation & Acquisition Volume
  • Budget utilization and efficiency

Education & Experience

  • Bachelor's or Master's in Marketing, Business, Communications, or related field.
  • 3+ years of proven experience in performance/digital marketing.
  • Strong track record of running multi-channel campaigns with measurable success.
  • Relevant certifications (Google Ads, Meta Blueprint, Analytics) are a plus.

Ready to Join Us?

Be part of
Digi Aansh
and take the lead in building high-impact campaigns that deliver real business growth. If you're passionate about performance marketing and thrive on data-driven strategies, we'd love to hear from you.

Apply now and accelerate your career with us

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