Marketing Manager For Trade Sale Product Steel Pipes And Structher

1 day ago

Bhilai Bhubaneshwar Nagpur Raipur, India Vinayak Outsourcing Works Full time ₹ 6,00,000 - ₹ 12,00,000 per year


Job Description:
Position Details
  • Position Title: Trade Marketing Manager
  • Location: Raipur
  • Reporting to: Head – Marketing
  • Experience: 3–5 years (preferably in Building Materials / Steel / Cement / Paints / Industrial Products)
  • Type: Full-time
Role Objective
  • To plan, execute, and manage trade marketing initiatives across India —  partner engagement, and on-ground activation through impactful traditional and B2B marketing interventions.
  • This role will be responsible for vendor management, visual merchandising, expo participation, OOH, wall painting, and other marketing programs.
Key Responsibilities
  • Trade Marketing & Visibility: Execute trade marketing plans, drive dealer/distributor visibility, oversee fabrication and installation of visual merchandise.
  • Vendor Development & Management: Build and manage vendor networks, negotiate rates, ensure quality and compliance with brand guidelines.
  • Events, Exhibitions & B2B Engagements: Plan and execute expos, trade fairs, fabricator meets, and regional activations.
  • Traditional & Outdoor Media: Manage OOH campaigns, liaise with outdoor agencies, and ensure monitoring and reporting.
  • Coordination & Reporting: Work with marketing and sales teams, prepare activity dashboards, and maintain alignment with business objectives.
Desired Skills & Attributes
  • Strong project execution and vendor management skills.
  • Knowledge of trade marketing and traditional media execution.
  • Experience managing multi-regional vendors remotely.
  • Creative and hands-on approach with strong negotiation skills.
  • Excellent communication and willingness to travel across India.
Qualifications
  • Graduate / Post-Graduate in Marketing, Business, or Mass Communication.
  • 3–5 years of relevant experience in Trade / BTL / Channel Marketing (preferably in building materials, steel, cement, paints, pipes, or allied sectors).
What We Offer
  • Opportunity to lead pan-India trade marketing for a fast-growing industrial brand.
  • Exposure to diverse marketing activities
  • Freedom to build and scale a vendor network across the country.
  • A dynamic work environment that values initiative, execution, and creativity.

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