Marketing Ops
1 week ago
Key Responsibilities
1. CRM & Automation (Lead Squared)
- Build and maintain lead scoring models to prioritise hot leads for counsellors.
- Design and execute automation workflows (auto-SMS, drip campaigns, counsellor reminders).
- Monitor counsellor follow-up compliance to ensure no enquiry goes cold.
- Ensure smooth data sync between campaigns, CRM, and admissions team.
2. Analytics & Tracking
- Own GA4, GTM, and Meta Pixel implementation for end-to-end tracking.
- Regularly audit campaign attribution to ensure no double-counting or data gaps.
- Create real-time dashboards for management and counsellors.
- Provide insights into lead sources, conversion bottlenecks, and ROI drivers.
3. Conversion Rate Optimisation (CRO)
- Analyse landing page performance (bounce rates, form drop-offs).
- Run A/B tests on forms, CTAs, and scholarship landing pages.
- Use tools like Hotjar or VWO to map student behaviour.
- Recommend UX/UI improvements for higher conversion.
4. Integration & Innovation
- Manage AI Sensy WhatsApp chatbot integration with CRM.
- Explore and integrate new marketing tools to improve funnel efficiency.
- Work cross-functionally with IT when deep tech integrations are needed.
Preferred candidate profile
- Experience: 3- 5 years in marketing operations, CRM, or analytics (education/edtech sector experience preferred).
- Skills:
- Strong knowledge of LeadSquared (or HubSpot/Zoho equivalents).
- Proficiency in GA4, GTM, Meta Pixel, and attribution models.
- Hands-on with automation workflows, drip campaigns, and lead scoring.
- Familiar with CRO tools (Hotjar, Google Optimize, VWO).
- Basic HTML/JS knowledge for troubleshooting tracking issues.
- Mindset:
- Process-driven, detail-obsessed, and data-first.
- Comfortable being the behind-the-scenes engine ensuring nothing falls through cracks.
- Strong communicator to bridge marketing and admissions teams.
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