Marketing Ops

1 week ago

Delhi, Delhi, India Asia Pacific Institute of Management (AIM) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities

1. CRM & Automation (Lead Squared)

  • Build and maintain lead scoring models to prioritise hot leads for counsellors.
  • Design and execute automation workflows (auto-SMS, drip campaigns, counsellor reminders).
  • Monitor counsellor follow-up compliance to ensure no enquiry goes cold.
  • Ensure smooth data sync between campaigns, CRM, and admissions team.

2. Analytics & Tracking

  • Own GA4, GTM, and Meta Pixel implementation for end-to-end tracking.
  • Regularly audit campaign attribution to ensure no double-counting or data gaps.
  • Create real-time dashboards for management and counsellors.
  • Provide insights into lead sources, conversion bottlenecks, and ROI drivers.

3. Conversion Rate Optimisation (CRO)

  • Analyse landing page performance (bounce rates, form drop-offs).
  • Run A/B tests on forms, CTAs, and scholarship landing pages.
  • Use tools like Hotjar or VWO to map student behaviour.
  • Recommend UX/UI improvements for higher conversion.

4. Integration & Innovation

  • Manage AI Sensy WhatsApp chatbot integration with CRM.
  • Explore and integrate new marketing tools to improve funnel efficiency.
  • Work cross-functionally with IT when deep tech integrations are needed.

Preferred candidate profile

  • Experience: 3- 5 years in marketing operations, CRM, or analytics (education/edtech sector experience preferred).
  • Skills:
  • Strong knowledge of LeadSquared (or HubSpot/Zoho equivalents).
  • Proficiency in GA4, GTM, Meta Pixel, and attribution models.
  • Hands-on with automation workflows, drip campaigns, and lead scoring.
  • Familiar with CRO tools (Hotjar, Google Optimize, VWO).
  • Basic HTML/JS knowledge for troubleshooting tracking issues.
  • Mindset:
  • Process-driven, detail-obsessed, and data-first.
  • Comfortable being the behind-the-scenes engine ensuring nothing falls through cracks.
  • Strong communicator to bridge marketing and admissions teams.

  • Vice President Marketing

    5 days ago

    Delhi, Delhi, India MNS Credit Management Group Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    MNS Credit Management Group is a leading and rapidly growing agency in the domain of soft Debt Recovery and Business Information Reports. Established in 1996 and headquartered in New Delhi, India, the company has over two decades of experience in providing professional and organized services in domestic and international debt collection, business information...

  • Associate Director

    2 weeks ago

    New Delhi, Delhi, India, Delhi MNS Credit Management Group Private Limited Full time

    MNS Credit Management Group is a leading and rapidly growing agency in the domain of soft Debt Recovery and Business Information Reports. Established in 1996 and headquartered in New Delhi, India, the company has over two decades of experience in providing professional and organized services in domestic and international debt collection, business information...

  • Marketing Manager

    3 days ago

    Delhi, Delhi, India PlayAll Sports Full time ₹ 4,80,000 - ₹ 9,60,000 per year

    Application Requirement:To proceed with your application for this position, please complete the mandatory Pre-Assessment Quizusing the link below:Role SummaryWe're looking for aMarketing Managerto own demand generation and customer engagement across PlayAll venues. This role blendson-ground activation, CRM management, customer experience, and performance...

  • Manager

    1 day ago

    Delhi, Delhi, India Orient Electric Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job ID34899Job TypeFull-timeJob LocationNew DelhiExperience5-7 YearsPosted17th September, 2025Posted byAneesha RazdanJob DescriptionJob Summary:The S&OP Manager is responsible for driving and managing the Sales and Operations Planning process to ensure alignment between demand, supply, inventory, and financial plans. This role will collaborate...

  • Marketing Manager

    2 weeks ago

    New Delhi, Delhi, India, Delhi D Globalist. Full time

    Job descriptionAbout D GlobalistAccelerating the world’s most ambitious entrepreneurs to build borderless businesses- D Globalist is a global-first business scaling ecosystem that transforms visionary founders in to ‘eXtrepreneurs’ - limitless leaders building for international markets from day one. Operating across 10+ countries, we’re the strategic...

  • Performance Marketing Lead

    1 day ago

    Delhi, Delhi, India Asia Pacific Institute of Management (AIM) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    The Performance Marketing Lead will be the strategic brain of AIMs digital marketing engine. You will be responsible for budget allocation, ROI optimisation; admissions funnel ownership and team leadership across Google, Meta, YouTube, Display, and emerging channels.This is not a maintenance role its a growth leadership role where your success will be...

  • T&T- Customer-Marketing

    3 days ago

    Delhi, Delhi, India Deloitte Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job requisition ID :: 90017Date: Sep 25, 2025Location: DelhiDesignation: Senior ConsultantEntity: Deloitte South Asia LLPYour potential, unleashed.India's impact on the global economy has increased at an exponential rate and Deloitte presents an opportunity to unleash and realise your potential amongst cutting edge leaders, and organisations shaping the...

  • CRM & Lifecyle Marketing Lead

    4 days ago

    Delhi, Delhi, India Hunch Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    About Hunch:Hunch is an intentional dating platform that helps people meet thoughtfully through polls, vibe profiles, and guided conversations. We're building a premium, personality‑driven experience—less swiping, more meaningful connections. Hunch is a Series A funded ($23 Million) startup building the future of social discovery in a post-AI...

  • CRM & Lifecycle Marketing Lead

    2 days ago

    Delhi, Delhi, India Hunch Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    About Hunch:Hunch is an intentional dating platform that helps people meet thoughtfully through polls, vibe profiles, and guided conversations. We're building a premium, personality‑driven experience—less swiping, more meaningful connections. Hunch is a Series A funded ($23 Million) startup building the future of social discovery in a post-AI...

  • Growth & Operations

    2 days ago

    Delhi, Delhi, India Mridu AI Full time

    Company DescriptionAt Mridu AI, we're building conversational AI that feels natural, not robotic. Our small team moves fast and experiments even faster, turning ideas into products that help businesses talk to their customers like real people. We value curiosity, clean design, and the kind of problem-solving that actually solves something.Role...